Email Marketing

Email Marketing Blog by Wizemail

One on the chin for Jawbone?

Using all your assets in the most efficient way is a must in a competitive industry such as email marketing. With other companies dogging your heels a campaign that puts a little space between you and the chasers will be a big relief, if only for a short time. However, you need to balance the … READ MORE »

Home working policy

If you have staff who work from home, whether permanently, regularly or infrequently, you should have a written policy to which they must sign up to. You will also require a written policy for their immediate supervisor.  We will cover only the matters with regards to the security of data. Subjects such as Health and … READ MORE »

Ensuring compliance with home working

With the increase in demand for working from home comes headaches for the data protection officer. A recent case highlights the need for comprehensive policies to be in place for home working, and not just covering the worker themselves but their immediate supervisor.  In the case mentioned, the inquiry into the matter found the company, … READ MORE »

Home working and data protection

There was a recent case against a city council which allowed confidential data to be available to unauthorised people due to insufficient security of staff working from home, this against the Data Protection Act (DPA). Once it was aware of the security breach the council quickly secured it. It would appear that there was no … READ MORE »

How to use testimonials effectively

We've covered what to do with negative testimonials, but for best results you need to use the positive ones to their best effect. This doesn't mean peppering them throughout your email marketing campaign but accurately targeting them. By all means have a collection of them on one page on your website to reassure those who … READ MORE »

Websites and email marketing design

I no longer have annual updates of my websites. Or should I say 15 monthly updates? I learned from email marketing that for best results, modifications should be evidence led and continuous. One major, if unexpected, benefit to this is that, taken over three or four years, the new system is considerably cheaper. Not only … READ MORE »

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