Tag: Customer Retention

The CX Factor in Email Marketing

In 2008, United Airlines broke a musician's guitar. He tried calling. He emailed. He begged. They ignored him. So, he did what any frustrated customer with a guitar and a grudge might do – he wrote a song. "United Breaks Guitars" went viral, racked up millions of views, and torched the airline's reputation overnight. Moral of the … READ MORE »

The Statistics For Customer Retention

I have a weakness. Just to reassure you, I’m not after sympathy, help or anything that requires assistance from a reader. It’s a confession, a sort of explanation for something which I should, at my age, be able to control. I am a sucker for State of Marketing Reports, especially those regarding email marketing. I … READ MORE »

Listen to your customers and retain them

I’ve recently read that the chances of selling to an existing customer is twelve times that of selling to a new prospect. The figure should not come as a surprise. Your email marketing plan should take this statistic to heart.  Customer retention means higher profits and lower costs. The journey from lead to subscriber to … READ MORE »

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