Tag: Data Fields

Keep Your Data Up-To-Date

There was a small group of us youngsters around a table in the college canteen when the most flamboyantly dressed among us got up to go to class. A student said to the table at large, “He’s so cool. He doesn’t care what anyone thinks about the way he dresses.” She was wrong of course. … READ MORE »

Optimum Number Of Words For A Landing Page

It's a question that is often asked. Should there be as few as were on the marketing email or is now the time to try and convince by overwhelming the subscriber with facts? The answer is simple enough. As in most things to do with email marketing, there is no optimum; it depends. I've recently received … READ MORE »

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