Tag: Email Data

What do subscribers know about data?

Which?, the consumer magazine, has produced a report, the title of which, Control, Alt or Delete fails to explain its subject. The sub-heading, The Future of Consumer Data, is a little more enlightening. The full report, available to download here, rewards careful reading. The very useful executive summary starts with: “Digitisation is remodelling consumer markets, … READ MORE »

Responding to GDPR requests for personal data

If you have email marketing lists it's likely that you will receive requests from subscribers for details of the personal data you hold. You might already have had some from those who, inspired by the saturation publicity that the GDPR has generated, just want to be first in their group to do so. We recommended some … READ MORE »

A Which? Report on Data for email marketers

You might not have thought that a Which? report would have much in the way of information relevant to us. Email marketing is rather specialist and isn’t the best place to find research that relates to your role from specialist blogs? However, we’ve always said; use varying sources for ideas. Which? has produced a report … READ MORE »

Limiting the demand for personal data you hold

Email marketing depends on personal data and therefore the GDPR increases our obligations. It is no longer enough to follow the rules and regulations. Now others can make demands of us. No one knows by how this will increase our workload, only that it most certainly will. You cannot avoid many of the costs, such … READ MORE »

Problems with email marketing solved

The GDPR is a reasonable bit of legislation if looked at from the point of view of someone on your email marketing list. They have reassurances and more rights. It is ironic, at a time of increased oversight, that after the debacle of Cambridge Analytica and Facebook, the latter a household name, there seems to … READ MORE »

What GDPR requires for portable data?

Every email marketing company should know the difference between personal data and portable data. One you should avoid transporting, the other is mandatory to send if requested. The GDPR allows individuals to demand and reuse their personal data for their own purposes. The premise is that they might want to transfer their data to another … READ MORE »

Processing your email marketing lists & GDPR

You may have missed the £120,000 fine awarded against the Kensington and Chelsea council for improper disclosure of the personal details of nearly 1000 residents. The illegal act wasn’t deliberate but as a result of ignorance of an individual. If you’ve got email marketing lists then beware. For instance, the regulations around portable data are … READ MORE »

GDPR & permissions for email marketing lists

At least, not quite too late. If you haven’t obtained new permissions in order to conform to the GPDR then there’s no time to waste. Don’t panic, but do start now. You need to contact all those on your email marketing lists. You could segment them, using the best method of contact as the criterion. … READ MORE »

Not time to lose; GDPR and email marketing

I’ve had some strange emails over the last week or so. Some are ostensibly email marketing, others are newsletters, and most of these have been generated by the need to check my permissions. This is cutting it fine. There is a variation of forms of enquiries. One, from a company which I subscribe to their … READ MORE »

When will the GDPR affect email marketing?

I’ve received 17 emails and one letter regarding the GDPR. They have all asked me to confirm my details and permissions. One apologised, rather oddly, for contacting me outside of the ‘normal’ contact methods. Normal here, I think, implies in conformity with the current regulations. It shows that many companies are treating the GDPR as … READ MORE »

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