Tag: email design

6 essentials when using video

We’ve mentioned that video is a great medium for lead generation although it can be a little daunting. As covered in a previous article, email marketing skills transfer seamlessly to video so the only thing stopping you is you. These are the few essentials. 1/ The kit It need not be expensive. Some form of … READ MORE »

Transferring email marketing skills to video

If you are seeking leads, and who in email marketing is not, then why aren’t you using video? You must know a great deal about targeting and so you will be able to use video for lead generation. Post a short and attention grabbing YouTube video on a subject that those on your email marketing … READ MORE »

Email marketing for mobile devices

I reviewed a couple of articles I’d written two or so years ago on the subject of how mobile devices are changing email marketing and I was surprised to find words I hardly use nowadays, such as Blackberry. Obviously, many people still prefer them but they are becoming niche. It shows how quickly technology develops … READ MORE »

Main mobile mistakes with email marketing

The argument is over. Mobile devices have won with regards to email marketing. According to recent research, most websites are visited via mobile devices and it appears that it won’t be long before the majority of purchases are completed via them as well. Remarkably a significant number of marketing emails are not mobile friendly. Here … READ MORE »

Powerful words to use in a marketing email

Words can describe the universe. We’ll have to accept that mathematics does it quicker although no more accurately. On top of that, you need words for poetry where a phrase can define an emotion. One subtlety of the English language is that a word can have a different effect on different people. Much might depend … READ MORE »

The way to motivate

Email marketing gives us just the subject line and a short paragraph, maybe two, in the email to convince readers to click through. Don’t waste a word. I recently saw a display by a local camera club which was after new members. I was interested so approached one of the guys. He was a pleasant … READ MORE »

Stemming the flood

If there is a spike in your opt outs it is not always, probably not normally, down to the design of your email. If the peak occurs in a specific metric or combination of metrics, then you need to look for causes elsewhere, as covered in a recent article. Now we discuss what you should … READ MORE »

Believing in your price

The rush to the lowest possible price benefits no company. You need to work to a business plan that gives you a fair return, allows you to invest and to improve. There are companies that are in it for the short term and these can eat into your profits. I'm telling you nothing new of … READ MORE »

Email marketing price wars

It is your worst nightmare. You’ve priced everything from planning to delivery, picked a price that is competitive but which still returns a reasonable profit, perhaps a little above your baseline to allow for ‘specials’, and your email marketing campaign is about to go live when you are undercut by a similar item from your … READ MORE »

Speaking personally

One way of keeping subscribers to your email marketing lists happy is to build a relationship with them. Not as easy as it sounds of course, and it doesn’t sound easy. One way is to be personal. You will be familiar with those companies which have a ‘face’ on their marketing emails and perhaps on … READ MORE »

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