Tag: email lists

Design content for your subscribers

The Gov.uk site, https://www.gov.uk/, which provides government guidance and services, such as vehicle tax payment, has succeeded in what is probably one of its main intents by saying that it will phase out Latin abbreviations, such as eg, ie, etc, et al (sorry. Too tempting to resist.) It created a small furore in the press, … READ MORE »

Keeping your email marketing lists safe

Given the recent developments with regards to the Brexit, the report by the House of Commons Culture, Media and Sport Committee on Cyber Security: Protection of Personal Data Online (PPDO) might have slipped under your radar. Thankfully, it is a concise report, despite its 17 recommendations. We won’t go through them all here but will … READ MORE »

The fall-out from TalkTalk’s hack

As exciting titles go, House of Commons Culture, Media and Sport Committee Cyber Security: Protection of Personal Data Online Report (PPDO) is not one of the snappiest. We’ll stick with (PPDO). What with Brexit concerns, it might well have passed you by. Yet it deals with a significant threat to those who store personal data, … READ MORE »

How to manage Brexit

We are going to leave the EU. Whether you wanted out or not, what you must do is to manage problems that will arise and take advantage of opportunities. What this means to small businesses, and to an extent middle-sized ones as well, is impossible to be specific about, but we can identify the likely … READ MORE »

Brexit – six things you can do now to prepare

You might be worried about the effects of the Brexit on your company and it profitability. Here are six ways to ensure the change is as smooth as possible. 1/ Make a list A bit of a pain I know, but work out that ways in which a Brexit might affect your specific business. As … READ MORE »

Making plans

It is impossible to make effective and dependable predictions when the circumstances are undefined. The good news is that this does not mean that we cannot make plans to ensure the transition to leaving the EU is as risk free and profitable as possible for everyone engaged in email marketing. The first thing to do … READ MORE »

Abandoning sale after click through

It is the most irritating of results in email marketing. The customer clicks through to the further information page, spends some time on it, presumably assessing the technical details, and then goes through to the landing page. We think it's all over. But then they abandon the purchase. The reason can be difficult to fathom. … READ MORE »

Frustrations of email marketing click throughs

It is a peculiar, not to mention frustrating, fact of email marketing that some subscribers will click through to the landing page and then abandon the transaction. The question that comes to mind is: Why? The correct answer will show the way to increase completions. It is not as if the shopper is feeling the … READ MORE »

We’ve all been there

There can be few who have been involved in designing an email marketing campaign who would not have a certain sympathy with Jawbone, the troubled technology hardware company, which has been the subject of Twitter-based criticism. However, the Subject Line of the email, which cause all the furore, was a risk which must have been … READ MORE »

One on the chin for Jawbone?

Using all your assets in the most efficient way is a must in a competitive industry such as email marketing. With other companies dogging your heels a campaign that puts a little space between you and the chasers will be a big relief, if only for a short time. However, you need to balance the … READ MORE »

EMAIL MARKETING FREE TRIAL

Email Marketing