Tag: email lists

Using SEO to gather subscribers

If I am asked about the details of Google search engine algorithms I paraphrase the late, great Douglas Adams: “If anyone discovers the reasoning behind them, they will be replaced by something even more bizarre and inexplicable. Many believe this has already happened.” The changes a year or so ago to the search engine’s systems … READ MORE »

Guidelines for Data Controllers

The Information Commissioner’s Office (ICO) has just issued timely advice in the form of Guidelines (see below for link) with regards to the duties and responsibilities of data controllers (controllers) and data processors (processors) which is especially pertinent for those engaged in email marketing. The Guide contains a considerable amount of information on the differences … READ MORE »

Incentives for Signing up to Your Email List

There is a temptation when planning a campaign to gain subscribers to your email marketing list, to wander down to the stock room to see what is not moving and then picking that as the offer. But if nobody wanted it when it was new why should they be overcome with desire now that it … READ MORE »

Encouraging Subscribers To Your Email List

When deciding on what to offer as an encouragement for people to signup-to your email marketing list there are two simple criteria: 1. You need an item that the demographic you are aiming for would value highly, have not already got and are unable to get elsewhere at that price, and 2. It won’t cost … READ MORE »

6 Email List Building Targets

It is always a good time to increase the size of your email marketing list. A vague direction to staff to keep an eye open for any likely candidates is not going to increase your turnover to any extent, so an initiative, with everyone aware of what you want to do, is the way to … READ MORE »

10 Email Marketing List Basics

1. Build an in-house email marketing list There is no easy shortcut. Buying-in lists is expensive and gives a poor return on investment. 2. Calculate how much obtaining each email address costs you It is tempting to throw everything at list building in the early stages, but take care. If you are just moving into … READ MORE »

Moving Targets

Ignore email marketing research. A great deal of money and time is invested in them and the conclusions can be extremely useful but whatever you do, don't base your next campaign on them. All research is historical. It is a record of what used to happen. Further, once the conclusions become general knowledge in the … READ MORE »

8 Email Marketing Design Essentials

Designing a marketing email is a creative exercise and one that can be very fulfilling. With the quality of current email marketing templates there is not even the daunting prospect of the blank white screen at the start. Whilst the templates are simplicity itself to complete, there are some things to bear in mind. 1/ … READ MORE »

Experimenting Can Be Fun

One essential in e-mail marketing is continuous improvement. Sooner or later, and most probably sooner, your competitors will catch up with you, probably by the simple procedure of copying. What works for you now will, most likely, hold you back in the future. We have discussed the ‘Subject’ and ‘From’ lines recently but, of course, … READ MORE »

Attention Grabbing ‘Subject’ Lines

The design of the ‘Subject’ line in direct email marketing will depend on the recipient to a great extent. If we take a subscriber who has been on your email marketing list for some time and is a regular, if intermittent, purchaser, then you will be aware what excites their interest. For those who have … READ MORE »

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