Tag: email lists

10 ways to segment your email marketing list

Simple segmentation tips that will help you figure out your subscribers: 10/ By demographics Most subscribers can be usefully divided by age, gender, location, position in company, etc. These are more or less static criteria and define a customer with a very broad brush. If you are just starting out in email marketing then such … READ MORE »

Segregation of email marketing lists and beyond

We have mentioned before that segregating email marking lists is the quickest route to better returns. Research shows it will improve, amongst other returns, open rates, completion rates and unsubscribes. It also ensures that you don’t waste a window by sending a general, untargeted offer. There are a number of straightforward ways you can split … READ MORE »

Email marketing and genders

With International Women’s Day and Mother’s Day occurring within the last week or so now is probably the time to discuss gender issues in email marketing. The differences between men and women would appear to run deeper than most of us realise. When planning a marketing email it doesn’t matter whether this is through nature … READ MORE »

Men, Women & Email marketing

Knowing whether someone is a man or woman is of real benefit, some say essential, in email marketing because it allows you to focus on the design of the email among all other essential components. You might think at the time of International Women’s Day that the gender of your subscribers should be irrelevant. That … READ MORE »

10 Email marketing turnoffs and some more

Don’t be irritating. This is sound advice for everyone in all walks of life and for all purposes. However, it is especially applicable to email marketing. If the phrase ‘there’s nothing worse than’ is used for any aspect of an email marketing campaign of yours, then you are doing something wrong. More to the point, … READ MORE »

How to Work with Unresponsive Subscribers

You have a number of customers sitting on your email marketing list who do not respond to your campaigns. You leave them on there for ages hoping that they might, for some unexplained reason, suddenly burst into activity. All they actually do is to mess up your returns, making a successful campaign seem less productive, … READ MORE »

Dealing with unresponsive subscribers

One indicator of whether a company is serious about email marketing or not is to assess how they deal with those who do not respond to email marketing campaigns. The urge not to do anything about them in case the conclusion is they should be removed is a bit of a test after all the … READ MORE »

Double or single opt-in

It is an old argument in email marketing, and one that many thought had been settled long ago: whether to have single or double opt-in for your email marketing list. The advantages and disadvantages of each are largely accepted. For single opt-in the benefits include more rapid list growth and no loss of subscribers due … READ MORE »

Doubles all round for email marketing?

There is no doubt that double opt-in, i.e. where a subscriber, however they subscribed, is sent an email asking for confirmation that they wish to receive your offers, gives better results that the single opt-in. All research confirms this, the only dispute being by how much. However, most samples are taken from a range of … READ MORE »

Email marketing security

There has been a plethora of scare stories in the media regarding hacking and internet security. Sony has been particularly hard hit, with a film and their Playstation becoming headline news. This has implications for email marketing. Many of your customers will be concerned about security and terms like cyber pirates and cyber hacking doesn’t … READ MORE »

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