Tag: email lists

Children’s Data: A Hidden Risk for Email

Email marketing is built on data. But not just any data — compliant, permission-based, and responsibly managed data. Without a database of subscribers, we'd be reduced to distributing leaflets to people on the street, and ROI would be tragique. Get that wrong, and the consequences go beyond poor campaign performance. A recent case from the Information Commissioner's Office (ICO) made that clear. … READ MORE »

Freebies in Email Marketing: Keep It Simple

Freebies have long been a staple of email marketing. From ebooks and whitepapers to templates and discount codes, "free" has always been one of the easiest ways to encourage people to give their email addresses. But here's the catch: the way you deliver that freebie matters just as much as the freebie itself. Make the … READ MORE »

Your Subscribers Need to Know Who You Are

Hey, real talk — when was the last time you actually clicked on a company's "Who We Are" (WWA) page? I'll bet it's been a while. For most brands, that page is like the last kid picked for dodgeball: shoved off to the far right corner of the menu, all dusty and lonely. Some folks even hide … READ MORE »

Transparency in Email Marketing: A Superpower

Trust: It's the currency of every email campaign. There's a reason your email subscribers hesitate to hand over their details. It's not just inbox fatigue or signup apathy. It's trust – or the lack of it. According to the ICO, trust is a critical factor in email marketing performance. We want subscribers. We need their … READ MORE »

Don’t Dump Gen Z’s Into a Single Email List

It's tempting. You see a subscriber in 19 and think: "Ah, Gen Z. I know what they want – TikTok, protein power and wireless earbuds." But if you're segmenting your email marketing list based solely on age, you're playing a dangerous game of stereotypes. Let's unpack why that's a bad idea – and what to do instead. The Myth of … READ MORE »

Do Not Alienate Subscribers

You've worked hard to build your email list(s). Blood, sweat, and lead magnets. So why are you treating your subscribers like disposable extras in a low-budget sci-fi movie? Too many brands collect emails like souvenirs – nice to have, rarely dusted off, and barely acknowledged. Or worse: they go full alien invasion mode – blasting subscribers with … READ MORE »

How to Re-Engage Inactive Email Subscribers

  …without begging or crying into a GIF. Let's face it: not everyone on your email list is hanging onto your every subject line like it's a Netflix cliffhanger. Some subscribers ghost you. They vanish into the digital mist. No clicks. No opens. Not even an accidental swipe. And that hurts – because every disengaged … READ MORE »

How To Grow Your Email Marketing List

Building an email marketing list from scratch can feel like standing at the bottom of a mountain with a backpack full of boulders. But like any climb, success comes step by step – and with the right map in hand, you'll scale it faster than you think. Think of list building like an assembly line. … READ MORE »

Poor Email Marketing Delivery Metrics: Why?

When your email campaign underperforms, deliverability should be one of the first things you check. If your message doesn't land in the inbox, it doesn't matter how brilliant your copy is or how enticing your offer sounds. Worse still, if your emails are being filtered into spam folders, it can damage your sender reputation further – a … READ MORE »

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