Tag: email lists

Keeping things simple

We’ve mentioned a number of times that it is normally good practice to keep the designs of pages standard, at least to an extent. The landing page that a subscriber clicked through to should look more or less that same and the marketing email they came from. There are those who suggest that it should … READ MORE »

Developing landing pages

If you peruse the landing pages of one of the online sales internet giants you will discover that, regardless of the product, they suffer from a certain sameness. You might think that, as they are very successful, following their example is a good idea. You would be right of course, but only for those starting … READ MORE »

The basics of lead generation

For those just starting in email marketing, lead generation must appear almost mystical. It is also an essential and you need to crack it. However it is a straightforward process, although one that requires constant effort. Let’s start with what lead generation is: Gaining the contact details, in our case mainly email addresses, of potential … READ MORE »

Using video for leads

Every so often we are told that everyone in email marketing and online business in general are opting for video. Just as often it is suggested that now is the time to get involved in video in order to beat the rush. In essence this means that most commentators are surprised at how reluctant companies … READ MORE »

Starting out in lead generation

As lead generation has multiple definitions, let’s start by explaining what it means for this article: gaining email addresses in order to encourage the owners to subscribe to your email marketing lists. The more leads, the more subscribers. There are a number of common ways to gain a leads. A cheap and effective method is … READ MORE »

Transferring email marketing skills to video

If you are seeking leads, and who in email marketing is not, then why aren’t you using video? You must know a great deal about targeting and so you will be able to use video for lead generation. Post a short and attention grabbing YouTube video on a subject that those on your email marketing … READ MORE »

Right to be forgotten

It is probable that the General Data Protection Regulations will become law later this year and the implications for email marketing are quite wide, although by no means difficult to comply with. A few weeks ago we covered how the GDPR effects big data. The popular media have picked up on a different aspect of … READ MORE »

How to protect your email lists from GDPR

The GDPR gives individuals the right, free of charge, to access their personal data by electronic means and to rectify or delete it. They also should be able to verify how their data is processed. There is a limitation imposed that individuals may only do so at reasonable intervals. You may be concerned for the … READ MORE »

A company new to email marketing – 2nd step

You’ve got over the initial problems. Some were expected, others were almost unique, but you are now starting to trade. The number of unique visitors to your website increases steadily, having doubled over the last month. A veritable success story. Or so it seems until you realise that sales are low and your email marketing … READ MORE »

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