Tag: Email Marketing Campaign

Unique direct email marketing

Anyone who tells you a fact about direct email marketing should be ignored. If you think an idea might be worth a punt then nothing should stop you giving it a go. As long as you limit the risk and keep control of the costs there is every reason to experiment. However, there are one … READ MORE »

Targeted email marketing tips

Targeted email marketing is seen as the safe way of going about our business but it is not. Safe is a misnomer: it is anything but. If you do not take risks then you are risking your company.  Any Google search using the words high street and closures will bring in hundreds of results. It … READ MORE »

Counter your intuition

Email marketing software gives you massive amounts of data that can turn your company into a class leader. All you need to know is how. The most obvious people to ask are the experts. After all, they know best. An expert is someone who has experience and has worked out the best options. The advice … READ MORE »

Reasons to be reasonable

We have mentioned before that if you are running a competition with prizes in your email marketing campaign then you should take extreme care. Quite apart from falling foul of the complex betting, gaming and lotteries legislation, which is all too easy to do, there is the added problem of being fair. The word fair … READ MORE »

Complying with online selling

With the complexities of your email marketing systems, the last thing you need to think about during the Christmas rush is compliance with what you feel is the minutiae of legislation. This point of view finds little sympathy with the Office of Fair Trading (OFT). They have written to more than 50 leading retailers mentioning … READ MORE »

A saga on age

Email marketing is all about discrimination. We define people by classifications such as their profession, where they live and, at least for the time being, their age. Targeting emails is an essential of our craft. Anything that limits our ability to do so is to be regretted. So should we beware of the Equality Act … READ MORE »

Pitching marketing emails to the right audience

An email is a sales pitch. Email marketing software compensates for the fact that the deal is not completed face to face. In essence the only difference between sales staff and digital sales is that one requires a signature on the dotted line whilst we want someone to click through. Your sales staff will have … READ MORE »

Tips for starting an email marketing campaign

With sophisticated bulk email services being available for such low prices, and support easy to access, one might be forgiven for thinking that all marketing emails would be equally effective. A little time perusing your competitors’ marketing emails will show this to be fantasy. The problem is that businesses new to the craft tend to … READ MORE »

Manage your email marketing lists

Many email marketers measure their success by the number of addresses in their email marketing lists. To a great extent this is true. The more names one has the greater the chances of the click-through and a purchase. Who could argue against that? In fact, quite a few people will. Managing your email marketing lists … READ MORE »

Support email marketing with viral videos

Rumour has it that when Jimmy Saville was proposed as the face of the Inter-City 125 adverts there were concerns at British Rail. Trying to make a railway train look cool was seen as a step too far. History proved otherwise. Nowadays, the campaign might well have been modified, with the internet used and email … READ MORE »

EMAIL MARKETING FREE TRIAL

30 days full functionality - No credit card required - INSTANT ACCESS