Tag: Email Marketing Campaign

Support email marketing with viral videos

Rumour has it that when Jimmy Saville was proposed as the face of the Inter-City 125 adverts there were concerns at British Rail. Trying to make a railway train look cool was seen as a step too far. History proved otherwise. Nowadays, the campaign might well have been modified, with the internet used and email … READ MORE »

The mathematics of email marketing

It is a basic of email marketing that your email list is the most valuable asset you have. Everything you do should go some way to cementing the relationship between you and your subscribers. Upset them and they will go. Trust is an essential. One way of ensuring that customers will click the unsubscribe button … READ MORE »

Planning a new marketing campaign

The ultimate purpose of any email marketing campaign is to increase your profits. This simple statement belies the multitude of techniques available to us. It is a bit like chess: the aim is to call a checkmate. The only problem for players is that there is somebody against them and there is a multitude of … READ MORE »

Catching up with email marketing

Google have come up with what they presumably consider to be a revolutionary concept in advertising. For those engaged in email marketing it is not what might be called earth shattering. In fact you might find it all rather quaint. Their starting premise is one we might agree with: we have become so saturated with … READ MORE »

What’s in it for them?

The major concern of most people when studying the UK Government’s budget was probably how it effects them both personally and professionally. This is not necessarily an indicator of selfishness and ‘What’s in it for me?’ is, in all probability, too harsh and indictment. One change must have made us all sit up and take … READ MORE »

Why go pro

You might wonder what all the fuss is about. After all, what can be so difficult about sending emails. Most of us do it every day. So what is the point of opting for a company providing email marketing software? There are a number of significant differences between direct mail and email marketing. Although the … READ MORE »

Where’s it From?

There is nothing obscure about the way people deal with bulk emails. All you have to work out is what you do yourself. The average time spent on dealing with emails is a bit less than 90 minutes. Whatever your figure, the one thing which we can be sure of, is that they are dealt … READ MORE »

Systemised customer support

Email marketing allows simple and cheap response to specified events which can have the benefit of helping to retain customers and increase sales. There is as much potential in small businesses as larger ones for the majority to be fully automated. Every bit of automation saves time and money. The first decision is what events … READ MORE »

The lifecycle of an email customer

To increase the chances of retaining customers for email campaigns you must get to know as much as possible about them. One thing they will have in common is that they will go through a set of stages during their stay with you. Some parts will be missed, taken out of order or even ignored … READ MORE »

Email Campaign Management

After all the work in creating the email campaign you might feel that you are entitled to a bit of rest and recuperation and the local is your well earned destination. But you would be wrong. In any argument with regard to the benefits of email marketing compared to the use of post, once the … READ MORE »

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