Tag: Email Marketing Campaign

Planning a new marketing campaign

The ultimate purpose of any email marketing campaign is to increase your profits. This simple statement belies the multitude of techniques available to us. It is a bit like chess: the aim is to call a checkmate. The only problem for players is that there is somebody against them and there is a multitude of … READ MORE »

Catching up with email marketing

Google have come up with what they presumably consider to be a revolutionary concept in advertising. For those engaged in email marketing it is not what might be called earth shattering. In fact you might find it all rather quaint. Their starting premise is one we might agree with: we have become so saturated with … READ MORE »

What’s in it for them?

The major concern of most people when studying the UK Government’s budget was probably how it effects them both personally and professionally. This is not necessarily an indicator of selfishness and ‘What’s in it for me?’ is, in all probability, too harsh and indictment. One change must have made us all sit up and take … READ MORE »

Why go pro

You might wonder what all the fuss is about. After all, what can be so difficult about sending emails. Most of us do it every day. So what is the point of opting for a company providing email marketing software? There are a number of significant differences between direct mail and email marketing. Although the … READ MORE »

Where’s it From?

There is nothing obscure about the way people deal with bulk emails. All you have to work out is what you do yourself. The average time spent on dealing with emails is a bit less than 90 minutes. Whatever your figure, the one thing which we can be sure of, is that they are dealt … READ MORE »

Systemised customer support

Email marketing allows simple and cheap response to specified events which can have the benefit of helping to retain customers and increase sales. There is as much potential in small businesses as larger ones for the majority to be fully automated. Every bit of automation saves time and money. The first decision is what events … READ MORE »

The lifecycle of an email customer

To increase the chances of retaining customers for email campaigns you must get to know as much as possible about them. One thing they will have in common is that they will go through a set of stages during their stay with you. Some parts will be missed, taken out of order or even ignored … READ MORE »

Email Campaign Management

After all the work in creating the email campaign you might feel that you are entitled to a bit of rest and recuperation and the local is your well earned destination. But you would be wrong. In any argument with regard to the benefits of email marketing compared to the use of post, once the … READ MORE »

Database Management

There are overwhelming practical reasons for organising a system of effective management of your email lists. The eight principles of good practice as published by the Information Commissioner’s Office (ICO) deal essentially with the methods of gathering, maintaining and the security of email lists. The ones which we will deal with here require them to … READ MORE »

More on getting email addressed added to your list

The rented email list has been left to last as it can generate strong reactions, both from the user and the recipient. The message is sent to persons on an email list from an email list provider. The worry of many is that although they will have been told that those on the list have … READ MORE »

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