Tag: Email Marketing Campaign

Can You Trust The Returns From A Split Test?

Split testing is just about as dependable a tool as we have for validating a change in an email marketing campaign. We have an original, the control, and we compare it to one, the variant, that has a single feature that is different from the control. It stands to reason that if the variant gives … READ MORE »

Why So Many Emails Go To Spam

  It’s what we all have done, are doing or will do; worrying about the proportion of marketing emails being classed as spam. Internet service providers have various ways of defining spam and the reason your latest email marketing campaign has fallen foul of so many is, to put it kindly, because it deserved it. … READ MORE »

The Problem With Image Heavy Emails

You probably think that if you pack your next email marketing campaign with images and little copy, it might well go to the spam folder, or even be bounced. To an extent you are correct. ISPs tend to bin image heavy marketing emails but there are simple, cheap and easy ways around the problem. Quite … READ MORE »

What’s Wrong With Your First Few Campaigns?

You anticipated a killing. You’ve built up a small but, you believe, good quality email marketing list. The first few, low level, campaigns went as well as you expected, and you learnt a lot from them; enough, you feel, to try something special. The offer was one you’d been planning for ages, one destined to … READ MORE »

Learn From Your First Email Campaigns

It’s an exciting time when trying something new. It is normally tinged with a bit of self-doubt; after all, what if you make a mess of it? A reassuring aspect of starting out in email marketing is that there is lots of advice and help out there, both online and from your email marketing service … READ MORE »

Don’t Mention Going Green

In an online world, where it is so easy for customers to compare prices, any edge, even a slight one, is to be grabbed by both hands. One of the easiest seeming routes is to appear ‘better’ than your competitors by having lower prices, quicker service, or, perhaps, going greener in your email marketing. The … READ MORE »

Admit It; You Will Never Be Green

Social media is going through one of its periods of attacks on false claims of being green. We should accept that it is impossible for email marketing to be completely green in the sense of having no environmental impact. Servers, the requirement for precious metals giving the need for mines, plastics everywhere and transport of … READ MORE »

Email Marketing Bandwagons

As a relief from, and contrast to, the hectic and forceful world of email marketing, I support my local rugby club. Some years ago, the club was struggling for income and expansion of membership was seen as the best way of bringing in money. Someone suggested having a women’s team. It might seem that we … READ MORE »

Landing Pages Design And Content

  There are many factors to consider when it comes to creating landing pages to back up an email marketing campaign. Much will depend on, for instance, how the person arrives at the page, and each route will require different design factors.  For instance, if they came via an online ad, you’ll know little about … READ MORE »

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