Tag: Email Marketing Software

Ensuring compliance with home working

With the increase in demand for working from home comes headaches for the data protection officer. A recent case highlights the need for comprehensive policies to be in place for home working, and not just covering the worker themselves but their immediate supervisor. In the case mentioned, the inquiry into the matter found the company, … READ MORE »

Home working and data protection

There was a recent case against a city council which allowed confidential data to be available to unauthorised people due to insufficient security of staff working from home, this against the Data Protection Act (DPA). Once it was aware of the security breach the council quickly secured it. It would appear that there was no … READ MORE »

How to use testimonials effectively

We've covered what to do with negative testimonials, but for best results you need to use the positive ones to their best effect. This doesn't mean peppering them throughout your email marketing campaign but accurately targeting them. By all means have a collection of them on one page on your website to reassure those who … READ MORE »

The most effective part of a marketing email

Positive reviews are such a bonus that it is tempting to put them everywhere there is a gap in your marketing email or website. This wastes them. They will soon become background noise, to be ignored by all. It is possible to ensure that every reader notices at least one, and if you work it … READ MORE »

How to deal with negative reviews

Reviews are used by customers to help decide whether to buy a product, especially with email marketing and other online purchases. Negative reviews can put them off and it is both useful and cost effective to have a pre-planned response to online reviews. One of the main advantages is a short decision making process meaning … READ MORE »

Manage negative reviews

Reviews are used by everyone, including those on your email marketing lists, to assess if a product is worth buying. In order to ensure customers are not put off you need to have a process to manage negative reviews. Ensure the reviews are read critically by someone aware of your policy. That means the good, … READ MORE »

Learning from websites

There is something exciting about opening one of the free email marketing templates and being able to modify it to your heart’s content. Who doesn’t enjoy the buzz from authority and creativity? After all, they are designed to be altered. But take care in your rampage. You should have a plan. One endless source of … READ MORE »

Websites and email marketing design

I no longer have annual updates of my websites. Or should I say 15 monthly updates? I learned from email marketing that for best results, modifications should be evidence led and continuous. One major, if unexpected, benefit to this is that, taken over three or four years, the new system is considerably cheaper. Not only … READ MORE »

The law on using testimonials in email marketing

In a recent article we described just how effective testimonials can be. All is not sweetness and light as there are legal restrictions as to what you can and cannot do. They are easy enough to comply with, as long as you know what they are. Here is a non-exclusive list: 1/ Make sure they … READ MORE »

6 things to avoid when using testimonials

There’s nothing more exciting than reading an effusive review of your product. The thought goes through you mind that a phrase in it would make a great heading for your next email marketing campaign. Further, someone named comparing it to your benefit with sliced bread is gold. But beware. The use of endorsements is restricted … READ MORE »

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Tag: Email Marketing Software

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