Tag: Email Marketing Software

Words, phrases & deliverability

We all know those words which we must not use in email marketing. They are the same as those that are not mentioned on websites for SEO reasons. So how many are there? We all know that gender is perfectly fine but its alternative is not. Then there’s the magic pill that will almost certainly … READ MORE »

The words that must not be spoken

Everyone knows that there are some words which, if included in a marketing email, will divert it to the spam folder. The problem for me is that search engine optimisation ensures I will not include any in an article destined to be published on a website. It might come as a surprise to be told … READ MORE »

Segmented email marketing lists – what’s next

We have recently mentioned the basic, single factor method of segmenting email marketing list for the purpose of targeting emails. For greater ROI, you need to go a little further. Let’s take the example of customer who bought a high level printer from you. A quick assessment of your data will show that 50% of … READ MORE »

Safe Harbour: light at the end of the tunnel?

The Judicial Redress Act 2015 has passed through the US House of Representatives (The House) almost 'on the nod'. It gives foreigners the same rights of redress against American law enforcement agencies if they violate the right to privacy of data. Both houses of Congress are historically reluctant to allow those outside the USA equivalency … READ MORE »

Segmenting email marketing lists

There are two reasons for segmenting your email marketing lists: for testing, and precise marketing. The difference between the two is significant: in the first case those in each list should be as similar as possible, and for the second there must be a difference. So it is important not to mix up the two. … READ MORE »

Segmenting an email marketing list

What three questions about email marketing would you like answered? Perhaps 'What is the best Subject Line?' Or maybe, 'How can we improve Open Rates?' Then again another popular one is 'What can I do to generate more click through?' There is one answer which applies to all: segment you email marketing list. Or rather, … READ MORE »

The obscure advantages of postal surveys

Is there any point to postal surveys? Email marketing fits in perfectly with the modern requirement for instant gratification. Press the button to send and there's not enough time for a cup of tea before the data starts arriving. The particular disadvantage of postal surveys is that the results are historical. The gap between the … READ MORE »

Let’s talk about data security

Talk Talk shares took a hit when for the second time in less than a year they have had to admit that they have been subject to a successful cyber attack on their data. The company was unable to say what details had been accessed or whether credit cards details were included. It is a … READ MORE »

Speak to one person

For four quite remarkably difficult years, I taught. The period has left its mark on me, and not only to the degree of respect for those who do it day in and day out for their working lives. It was, without a doubt, a good grounding for email marketing as many skills are transferable. I … READ MORE »

Problems with Principle 8 and email marketing

The European Court of Justice has decided that the Safe Harbour Scheme (SHS) does not provide adequate protection for data transferred to the USA and therefore it falls outside Principle 8 of the Data Protection Act. In essence the court has recognised that agreements cannot be binding on national governments. The court ruling stated: "legislation … READ MORE »

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Tag: Email Marketing Software

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