Tag: Email Marketing Software

Let’s talk about data security

Talk Talk shares took a hit when for the second time in less than a year they have had to admit that they have been subject to a successful cyber attack on their data. The company was unable to say what details had been accessed or whether credit cards details were included. It is a … READ MORE »

Speak to one person

For four quite remarkably difficult years, I taught. The period has left its mark on me, and not only to the degree of respect for those who do it day in and day out for their working lives. It was, without a doubt, a good grounding for email marketing as many skills are transferable. I … READ MORE »

Problems with Principle 8 and email marketing

The European Court of Justice has decided that the Safe Harbour Scheme (SHS) does not provide adequate protection for data transferred to the USA and therefore it falls outside Principle 8 of the Data Protection Act. In essence the court has recognised that agreements cannot be binding on national governments. The court ruling stated: "legislation … READ MORE »

The end of Safe Harbour for email marketing

Tuesday's finding of the European Court with regards the Safe Harbor Scheme (SHS) no longer being recognised as providing adequate protection for data transferred to the USA gives rise to fundamental concerns for email marketing. On these pages we warned of the risks of sending data to the USA well before the access that NSA … READ MORE »

HTML vs plain text

None of us appreciate having our old certainties challenged, let alone proved incorrect. At the very least it will mean extra work. But please don't hold that against me. We all know that HTML marketing emails give much better open rates, click throughs and completions than plain text. What's to like about dull, unsophisticated email? … READ MORE »

Plain text refuses to die

Most of us in email marketing will agree that HTML based emails give better results than those of plain text. After all, hasn't research shown this time and again? Ask your subscribers which they prefer and the overwhelming response will be that they want HTML. Further, HTML allows you to fine-hone your design, putting subtle … READ MORE »

How to limit the damage from criticism

It has happened to all of us in email marketing or with a web presence; you turn up one morning and there it is, the one star review. The irritation is, whether the criticisms are justifiable or not, a certain amount of damage has already been done. You need a plan to limit the fallout … READ MORE »

I’d like to complain about complaints

Disgruntled customers, whether having a justifiable reason for being so or not, have many ways to protest. Facebook, Twitter, feedback, forums and the likes of Trip Advisor all provide the opportunity for a customer to vent anger or dissatisfaction. Those on your email marketing list probably know their way around the internet. Such comments are … READ MORE »

Five way to stand out from your competitors

Your biggest challenge, apart from building your email marketing list, is the company just in front of you. You have to target them. There are two main ways of going about this: 1/ copy them, and 2/ be different. The best way forward is a combination of the two. It might be that their business … READ MORE »

Technical considerations & video

The planning is complete, the video is made, and the only decision is what to do with it. The most frequently asked questions are: 1/ Do I embed it in the email? A year or so ago, the answer would have been no. As many email clients did not support video, it was clearly a … READ MORE »

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Tag: Email Marketing Software

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