Tag: email marketing

Indirect uses of email

Email marketing isn’t all about selling. The vast majority is, of course, but not all. The most popular way of using such emails to reduce churn, the most common being the ‘just checking in’ kind. I think I should make one thing clear though; I’m no fan of such emails, mainly because they don’t work. … READ MORE »

What to do when they stop responding?

There is something really irritating about some not replying as expected. It harks back to when I was just beyond the pimply youth age. There’s the phone call that doesn’t come, despite protestations of a lovely evening and a promise to call you. Not much I ever did seemed to be an answer then and … READ MORE »

What will 2018 bring for email marketing?

It is that time of year again when last year’s predictions for email marketing are reviewed and rated according to outcomes. There is danger in this as there is a temptation to take the safe option and predict that everything will be the same except more so. We all knew that mobiles would increase their … READ MORE »

Child safety in a digital world

Rumours can hurt your email marketing campaign. Whilst whether Freddie Starr did indeed eat a hamster might not concern everyone, when we are told that our kettles are spying on us as they are connected to the internet, can we dismiss it as easily? After all, there are microphones and video cameras in children’s toys. … READ MORE »

How to keep children safe at Christmas?

Those on your email marketing lists will have a certain degree of trust in your company, almost by definition. If you are deceitful there is always the unsubscribe button to show their dissatisfaction. So how much emphasis should you place on any inherent risks with a product you sell? There has been a lot in … READ MORE »

There’s no such things as writer’s block

Just because something has a name does not mean it exists. If you stare at a blank word processor document with your mind just as unpopulated don’t blame it on writer’s block. You wouldn’t start out on a journey without ensuring you know the route, so don’t do it when copy writing for an email … READ MORE »

Email marketing for the mobile world

Everyone is different. They do things in odd ways, some which others will find weird. This diversity could make it difficult to sell but we, thankfully, have our email marketing lists. I use both hands for mobile phone use. A quick perusal of Neros shows that I’m in a minority, but only just. This gives … READ MORE »

Mobile email marketing & multi-tasking

I read a lot of statistics about marketing in general and email marketing in particular. I’ve noticed that there is a degree of variation in the results, as is only to be expected, and in any case any stats that don’t come through our email marketing software is of little interest. However, there are trends … READ MORE »

Not letting go

We’ve recently covered how to improve your figures for abandoned carts, the most frustrating part of email marketing, by modifying the process. No matter how successful you are in reducing the percentage there will always be those who will almost but not quite commit to purchasing. The one essential is not to let them escape. … READ MORE »

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