Tag: email marketing

Transparency in Email Marketing: A Superpower

Trust: It's the currency of every email campaign. There's a reason your email subscribers hesitate to hand over their details. It's not just inbox fatigue or signup apathy. It's trust – or the lack of it. According to the ICO, trust is a critical factor in email marketing performance. We want subscribers. We need their … READ MORE »

The CX Factor in Email Marketing

In 2008, United Airlines broke a musician's guitar. He tried calling. He emailed. He begged. They ignored him. So, he did what any frustrated customer with a guitar and a grudge might do – he wrote a song. "United Breaks Guitars" went viral, racked up millions of views, and torched the airline's reputation overnight. Moral of the … READ MORE »

The ICO’s Guide for Email Marketers

As financial pressures weigh heavily on SMEs, especially those relying on email marketing, some important reminders may have slipped under the radar. One of them? Data Protection Day – marked every year on 28 January. The ICO (Information Commissioner’s Office) certainly didn’t miss it. This year, the ICO used the opportunity to urge the UK’s 5.5 … READ MORE »

Don’t Dump Gen Z’s Into a Single Email List

It's tempting. You see a subscriber in 19 and think: "Ah, Gen Z. I know what they want – TikTok, protein power and wireless earbuds." But if you're segmenting your email marketing list based solely on age, you're playing a dangerous game of stereotypes. Let's unpack why that's a bad idea – and what to do instead. The Myth of … READ MORE »

Boost Your Email Campaign Productivity

Creating an email marketing campaign can feel like juggling batons while reciting Shakespeare – blindfolded. Between strategy, copy, visuals, segmentation and analytics, it's no wonder marketers fall into the trap of "busy work" instead of "smart work". You want to flip the script? These productivity tips will certainly help you build email campaigns faster and better, without … READ MORE »

“How-To” Content That Powers Your Email

Do you want to run an email campaign that converts? Who wouldn't? That's the point after all, isn't it? But… don't stop at the CTA. Support it. Strengthen it. Back it up with "how to" content that tells people exactly what to do, when to do it, and why they'll love it. Because when subscribers click but … READ MORE »

How To Grow Your Email Marketing List

Building an email marketing list from scratch can feel like standing at the bottom of a mountain with a backpack full of boulders. But like any climb, success comes step by step – and with the right map in hand, you'll scale it faster than you think. Think of list building like an assembly line. … READ MORE »

Poor Email Marketing Delivery Metrics: Why?

When your email campaign underperforms, deliverability should be one of the first things you check. If your message doesn't land in the inbox, it doesn't matter how brilliant your copy is or how enticing your offer sounds. Worse still, if your emails are being filtered into spam folders, it can damage your sender reputation further – a … READ MORE »

Timeless truths about email subscribers

Email marketing may evolve, but some truths never go out of style – especially when it comes to how we treat the people on our lists. In fact, during uncertain times, these timeless principles become even more important. We’re all under pressure to increase conversions, drive revenue, and do more with less. It’s tempting to … READ MORE »

Email Image SEO: Tags, names & captions

While nothing is straightforward in email marketing, the different aspects of images, as used in email, social media and on websites, can be very time-consuming to get spot on. That it is worth all the effort is a given. That just makes it irritating. Search engine optimisation of images might seem mystical, but there is … READ MORE »

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