Tag: email marketing

Processing your email marketing lists & GDPR

You may have missed the £120,000 fine awarded against the Kensington and Chelsea council for improper disclosure of the personal details of nearly 1000 residents. The illegal act wasn’t deliberate but as a result of ignorance of an individual. If you’ve got email marketing lists then beware. For instance, the regulations around portable data are … READ MORE »

GDPR & permissions for email marketing lists

At least, not quite too late. If you haven’t obtained new permissions in order to conform to the GPDR then there’s no time to waste. Don’t panic, but do start now. You need to contact all those on your email marketing lists. You could segment them, using the best method of contact as the criterion. … READ MORE »

The go-live date of the GDPR

Are we there yet? Given the considerable amount of information being published each day on the GDPR, anyone with an email marketing list or data on employees might well think that the legislation is live now. Yet we still have weeks to go. Or do we? There’s a website I use for research that has … READ MORE »

Help for the transition to GDPR

The GDPR created a new position; the Data Protection Officer. Whilst the vast majority of email marketing companies are not required to have one, it is a requirement for local authorities and those processing specified types of data, see here, you might think that the position would be useful, especially during the transition period. The … READ MORE »

Selling holes with email marketing

I’ve recently been considering buying a car. The sales man was friendly, shook hands with me, asked where I’d come from and that was just about the total of what he did that was not connected directly with selling the car. The same went for the woman who came to assess the cost of the … READ MORE »

Indirect uses of email

Email marketing isn’t all about selling. The vast majority is, of course, but not all. The most popular way of using such emails to reduce churn, the most common being the ‘just checking in’ kind. I think I should make one thing clear though; I’m no fan of such emails, mainly because they don’t work. … READ MORE »

What to do when they stop responding?

There is something really irritating about some not replying as expected. It harks back to when I was just beyond the pimply youth age. There’s the phone call that doesn’t come, despite protestations of a lovely evening and a promise to call you. Not much I ever did seemed to be an answer then and … READ MORE »

What will 2018 bring for email marketing?

It is that time of year again when last year’s predictions for email marketing are reviewed and rated according to outcomes. There is danger in this as there is a temptation to take the safe option and predict that everything will be the same except more so. We all knew that mobiles would increase their … READ MORE »

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