Tag: email marketing

The Best Methods Of Using Email Introduction

We’ve all been at meetings where a lead we’ve been pursuing is present and we have to approach them cold. There’s a persistent rumour that some people are a natural at this but there’s little doubt introducing themselves to strangers is a skill learnt by multiple failures and successes. Using emails to secure leads for … READ MORE »

Is A Brand Refresh Better Than A rebrand

We’ve recently covered a rebrand for your company, although my concern that it is not always optimum for anyone who depends on email marketing probably came through. I hope it did. Our data is what makes us competitive, and a rebrand can cost us the dependability of our testing data. Also, nothing is more likely … READ MORE »

More Rules And When To Ignore Them

We’ve recently covered the unbreakable rules in graphic design you should follow when modifying your free email marketing templates and also mentioned those times when these inviolable rules can be broken with impunity. Here are some more of them, together with some instances when it can be useful to ignore them. With modern software, the … READ MORE »

There Are Rules In Graphic Design

One of the great advantages with an email marketing provider is the range of free email marketing templates, all of them designed and researched by professionals. When starting out, their use will cut design time to the minimum. Later on, once you’ve got your feet under the table, you will almost certainly wish to modify … READ MORE »

Comparative Pricing In Email Marketing

Let’s start by saying what we don’t mean with regards to price comparisons with other companies. We’ve all seen the ‘basket of goods’ indulged in by supermarkets where prices of a selection of moderately essential goods is compared to that of their competitors. However, it’s a risky endeavour requiring a lot of preparation, bravery, lawyers … READ MORE »

The Dangers Of Rebranding

When reading an article on rebranding, one company’s name, well names really, came to mind right from the start. I was not surprised to later find a couple of paragraphs on it. That particular rebranding carries warnings for us in email marketing, as well as just about every other company with an online presence. I … READ MORE »

How Videos Can Increase Engagement

Last year we mentioned video in email marketing was not the coming thing; it has arrived. It’s not for everyone. It might not increase your open rates. However, it seems many are using it and, unless they are not split-testing, it is probable that it works for them. Come on – give it a go. … READ MORE »

Spam Emails Can Be Convincing

I subscribe to a lot of email marketing lists, which means I receive a higher than average amount of spam. I am rather cautious and if I doubt the authenticity, I open the emails on an old laptop running Linux, which I regularly reinstall. You never know. Most of the spam and phishing emails are … READ MORE »

An Introduction To Split Testing

In these blogs, the importance of repeated testing is often reinforced. Split-testing, also known as A/B testing, is the way of perfecting all forms of email communication, but particularly those used in email marketing. It can, should actually, be used for landing pages as well. It’s the most effective way of increasing ROI. Intuition can … READ MORE »

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