Tag: email marketing

‘No-reply’ In Non-Marketing Emails

Don’t you just hate them? There are very few absolutes in email marketing. It means you normally have to discover what’s hurting your RoI yourself, but some factors are obscure, and if everyone else does it, why shouldn’t you? That’s the mantra of failure. You have to find out what works for you. I am … READ MORE »

Advice In The Post Transition Period

Whatever the results of the negotiations for the end of the transition period, we will have to manage the fallout. One problem for those giving advice is that the situation varies from company to company, product to product and from domestic to international. SMEs are probably going to be the hardest hit. Many depend on … READ MORE »

Covid-19 Caught Us All Out

It’s normally a self-flagellation exercise to look back 12 months to see which of your predictions for the year have proved correct. In mitigation, I’d point out that everyone else was way off on what they saw for the future this time last year. Covid-19 caught us all out. Mind you, merely being part of … READ MORE »

Continue Investing In Market Research

Market research budgets are, according to research, being restricted year-on-year and the Covid-19 pandemic has significantly increased this trend. For us it might be good news. If other companies, particularly competitors of yours, are changing their targets for investment, it almost always means that a gap will be opening for others to exploit. And it … READ MORE »

How To Use Fake Reviews To Your Benefit

Everyone reads the reviews and the star-ratings when deciding whether to buy one product over another, despite what they might tell you to the contrary. Yet we know many are suspect. We note the average ratings and then wander through the two- and one-star reports to see the reasons for the low scores. Should we … READ MORE »

SMEs Can Compete With Online Multinationals

There was a recent article in a consumer magazine on the performance of big multinationals which sell online. Certain differences were highlighted. They included, but was not specific to, email marketing. It might seem, as you have just a few thousand subscribers, they have nothing to fear from you, and you have nothing to learn … READ MORE »

Convey Emotion To Your Subscribers

I had a revealing Zoom meeting with my elder daughter on Sunday. She was telling me about her recently single best friend whom she had been helping most of Saturday to pick a likely man from an internet dating site. It’s not my normal source of email marketing research, but it was revealing. She said … READ MORE »

Inform Your Subscribers During Lockdown

Over the last couple of days, I’ve received a number of marketing emails offering advice and suggestions for help during the lockdown in England. Some appeared hurried and most were generic. I can see the, rather obvious, intent of such offers as helpfulness brings its own reward. By being constructive and offering good advice they … READ MORE »

How Altruism Can Gain New Subscribers

The ICO has been very strict with regards to profiteering from Covid-19 response and lockdowns. Tell a lie in a marketing email and you are in the crosshairs. That should not stop you from experimenting with ways of gaining an advantage because of lockdown and people’s wish for more dependable information. Google is a ready … READ MORE »

Have Your KPIs Changed Since The Lockdown?

I have heard it said that the biggest problem with email marketing is the fact that everything can be measured. It probably seems counter intuitive. Yet it was the same with desktop publishing when all of a sudden a multitude of typefaces and fonts were available and publishers seemed to want to use them all … READ MORE »

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