Tag: email marketing

Agile Email Marketing

We all know that bulk email marketing is full of various business models and so a new one normally creates little fuss. So it is all the more remarkable that agile email marketing, emanating from computer programming, has had so much publicity. Here is some more. The basis of the agile model is that response … READ MORE »

Incentives for Signing up to Your Email List

There is a temptation when planning a campaign to gain subscribers to your email marketing list, to wander down to the stock room to see what is not moving and then picking that as the offer. But if nobody wanted it when it was new why should they be overcome with desire now that it … READ MORE »

Event Triggered Emails

Email marketing software will allow you to define the norm for the lifestyle of your typical subscriber so that you can, within limits, predict their behaviour. You can then intervene at opportune times to keep them purchasing. Like most things in email marketing you need to plan and measure so here are some ideas. 1. … READ MORE »

5 Ways to Get Personal in Email Marketing

Everyone agrees that personalising an email generates more sales and increases ROI. It is easy enough as a concept but with the high numbers on your email marketing lists, you cannot possibly treat everyone as an individual. However, there are simple steps you can take. 1. Call them by their preferred name A frequent question … READ MORE »

That Little Extra

The availability of free email marketing software means that most companies will make a bit of an effort when it comes to working out the best time of day and day of the week for sending their marketing emails. The good news is that few take the extra step of going for the best time … READ MORE »

Moving Targets

Ignore email marketing research. A great deal of money and time is invested in them and the conclusions can be extremely useful but whatever you do, don't base your next campaign on them. All research is historical. It is a record of what used to happen. Further, once the conclusions become general knowledge in the … READ MORE »

Image and Copy Check-list

Before starting out in e-mail marketing you need to accept one thing: nothing sells itself. If it did it would not be on your shelves. The marketing e-mail depends to a great extent on the words and images that it contains. Before giving the nod to the latest design there are a number of checks … READ MORE »

Data Protection Regulation Vote

I was wrong. I thought that the vote on the amendment to the proposed Data Protection Regulations put forward by the European Parliament's Civil Liberties Justice and Home Affairs Committee (LIBE), fronted by MEP J. Albrecht, would be close. However, the MEPs voted 621 to 10 in favour. The amendment has been heavily criticised, not … READ MORE »

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