Tag: Email Planning

Difference between strategy and tactics?

Ask 17 people how to tell the difference between email marketing stratergy and tactics you’ll be no better informed than when you started. Try it yourself. I searched under ‘difference between email marketing strategy and tactics’ and gave up after clicking on 17 links. Most irritatingly, the same examples were used in various links for both … READ MORE »

Check your email and landing page design

On advanced motorcycling courses riders are taught to have a final look, over their shoulder or along a road, before performing a manoeuvre. This is called, without any over-dramatisation, the life-saver. A final check of a marketing email or landing page is somewhat similar. Go through it systematically. It is all too easy to become … READ MORE »

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