Tag: ICO

Reasons to be reasonable

We have mentioned before that if you are running a competition with prizes in your email marketing campaign then you should take extreme care. Quite apart from falling foul of the complex betting, gaming and lotteries legislation, which is all too easy to do, there is the added problem of being fair. The word fair … READ MORE »

The spirit of the Olympics

Those looking for an opportunity to run with the public interest in the Olympics would have been disappointed when they studied the limitations placed on the use of anything remotely resembling a sport. Email marketing is used to restrictions but you might think that the International Olympic Committee has gone too far. However, it is … READ MORE »

Cookie Legislation

Email marketing software depends to a certain extent on cookies, devices such as clear gifs which are included in marketing emails or dropped on web users' laptops, tablets, mobiles etc to access or store information on those devices. The information returned is a major factor in ensuring that marketing emails are tailored for individual subscribers. … READ MORE »

Data controller and the email marketer

Data Controllers are defined by their responsibility, not by their job title. If a person makes certain decisions with regards to data then they are de facto Data Controllers regardless of job title. It should be understood that the Data Controller is the person responsible for how the personal data is processed. If this authority … READ MORE »

Client compliants

The biggest risk to retaining customers on your database is when you send them email marketing. Up until then it is safe to assume that they are quite content with their relationship with you. But as soon as the email drops into an inbox the threats to your database mount. There is ample evidence that … READ MORE »

The Data Protection Act and you and them

Anyone with a fetish for figures will find The Data Protection Act 1998 (The DPA) a joy. It has eight principles, seven rights and six conditions. The intent of the legislation is to strike a balance between the conflicting interests of individuals and those who wish, for valid and lawful reasons, to store and use … READ MORE »

Writing a user-friendly privacy policy

In summary, a privacy policy sets out who you are, how you will collect, use and store personal data and how a customer/contact can control that use of their personal data. The law requires that you display a clear link to your privacy policy on your website, at all points of online data collection, including … READ MORE »

Data Controller

You might wonder, when you are offered the role of data controller, whom you have upset. However, the role is a vitally important one not only to ensure compliance with the requirements of The Data Protection Act 1998 (The DPA)) but to foster trust between customers and those who use email marketing. Section 1.(1) of … READ MORE »

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