Tag: quality content

The path to clear English

Email marketing design is all about communication. The more of your message you get over and the quicker you do it, the better. This is accepted by the gov.uk website where you can tax your car and obtain information about government requirements and systems. Whether as a brand awareness campaign or, as they suggest, a … READ MORE »

Design content for your subscribers

The Gov.uk site, https://www.gov.uk/, which provides government guidance and services, such as vehicle tax payment, has succeeded in what is probably one of its main intents by saying that it will phase out Latin abbreviations, such as eg, ie, etc, et al (sorry. Too tempting to resist.) It created a small furore in the press, … READ MORE »

Is the design of your marketing email poor?

Then ask yourself these five questions. 1/ Is the design the same as you were using a year ago? Subscribers like familiarity and feel reassured when they recognise that the email comes from someone they trust. It can be sufficient to keep the banner and logo more or less that same for some time, but … READ MORE »

Creative email marketing

There is no fundamental difference between face to face selling and a marketing email. Sure, there is clever technology, email marketing templates and quick returns, but the basics are identical. It irritates me when I ‘fall for’ sales techniques in showrooms, but I comfort myself with the thought that I have that in common with … READ MORE »

There is no excuse for an ugly marketing email

Way back, when I was a graphic design student, I had an instructor who used a phrase that every student dreaded. It was said in English with a heavy German accept: “There is no excuse for ugly.” It wasn’t particularly helpful with regards to specifics, but it made his feelings apparent, as were one’s chances … READ MORE »

How to use video in a marketing email

What is stopping you opting for video in your next email marketing campaign? Is it the new skills, all the hassle or just not knowing what to do? Don’t worry; it is as simple and straightforward as adding a picture. A video should not be an add-on, dropped in at the last moment to fill … READ MORE »

7 Design tricks for email marketing campaigns

The most useful lesson I learned at art college was that I lacked talent. I was in the same lectures as those with real ability, one or two of whom went on to be quite famous in graphic design. You'd think I'd stand no chance but I completed my course with distinction despite my potential … READ MORE »

You can design a marketing email

Email marketing templates are a superb resource. They generally offer a vast range of designs that can be modified to suit your specific needs and at the same time look original. What might worry you is that you know nothing about graphic design. Here you are with all that opportunity and no idea what to … READ MORE »

The validity of endorsement in email marketing

A few weeks ago we mentioned endorsements, pointing out that they were an effective way of generating click throughs and completions and are particularly effective in email marketing. The post was mainly practical but the Committee on Advertising Practice (CAP) has come out with guidance on the matter. The advice, which is described as for … READ MORE »

CAP Help Note on Testimonials & Endorsements

We covered the practical use of testimonials a few weeks ago, endorsing them, so to speak, as extremely useful in email marketing. Right after publication, the Committee of Advertising Practice produced a Help Note on Testimonials and Endorsements (the Guidelines) which thankfully contain no contradictions of the main thrust of the article. The Guidelines tend … READ MORE »

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