Tag: quality content

Creating simple, yet effective marketing emails

We see on television daily examples of how to appear to be saying something useful whilst in fact obfuscating. Some politicians have brought this to an art form. They can speak for minutes when, in theory, answering a question but later review will show that they said nothing in reply. Email software encourages you to … READ MORE »

Email marketing: back to basics

As I write e-mail marketing articles I subscribe to dozens of lists and it can be an effort to read through them. Last year I made notes about which I liked and why. 1. Conform to the law: Customers are becoming more sophisticated and recognise those companies which ignore the requirements of the law. I … READ MORE »

Targeted email marketing tips

Targeted email marketing is seen as the safe way of going about our business but it is not. Safe is a misnomer: it is anything but. If you do not take risks then you are risking your company. Any Google search using the words high street and closures will bring in hundreds of results. It … READ MORE »

Counter your intuition

Email marketing software gives you massive amounts of data that can turn your company into a class leader. All you need to know is how. The most obvious people to ask are the experts. After all, they know best. An expert is someone who has experience and has worked out the best options. The advice … READ MORE »

After Mega Monday

The size of your email list will no doubt give you comfort over the holiday period. You will probably have increased the number of subscribers after Mega Monday so everything is on the up. The last thing you want to hear is that this is the time to extend your horizons beyond just figures. The … READ MORE »

Making the most of your information

Bulk email marketing is all about information. The more you know about your subscribers the greater your return on investment. It might seem that 50% of your time is taken up by data acquisition and if so you should be worried because it should be nearer 60. The direct route is often the easiest so … READ MORE »

Consensus disagreement

Whilst there are few absolutes in email marketing there are a number of subjects which tend to have a consensus. You, like so many of us, might well think that if everyone, including the most successful companies, agree then you would be a little bit silly to go your own way without reason. The accepted … READ MORE »

Give bulk email marketing a go

The attraction of bulk email marketing is that a slight, a very slight, increase in returns gives a massive increase in ROI. It follows therefore that a little idea, just a slight alteration, might be well worth the effort. Mind you, how do you to know what to change? There has been very little research … READ MORE »

Video content in email marketing

The Internet provides us with a way of indulging ourselves. It is a tool for communication, information, entertainment and, as shown by email marketing software, is sometimes a painful source of irrefutable feedback. It has also allowed people to fulfil their dreams. Kindle can make you an author and YouTube turn us all into Ridley … READ MORE »

Atmospheric conditions

I went with the opposition recently and visited a shopping mall. Three in fact. The number of shops that had closed was testament not to the recession but email marketing. Even in the shops that were open there were short queues at the till. Crowds were thin. Yet most shops remained open and business seemed … READ MORE »

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