Tag: subscribers

Classifying your subscribers

We all know how important it is to classify subscribers correctly in email marketing software. It allows the targeting of emails and the elimination of waste of the offer. It also reduces the risk of unsubscribes as emails would not be sent to those who have little or no interest in them. However, classification is … READ MORE »

Tips for starting an email marketing campaign

With sophisticated bulk email services being available for such low prices, and support easy to access, one might be forgiven for thinking that all marketing emails would be equally effective. A little time perusing your competitors’ marketing emails will show this to be fantasy. The problem is that businesses new to the craft tend to … READ MORE »

Manage your email marketing lists

Many email marketers measure their success by the number of addresses in their email marketing lists. To a great extent this is true. The more names one has the greater the chances of the click-through and a purchase. Who could argue against that? In fact, quite a few people will. Managing your email marketing lists … READ MORE »

Support email marketing with viral videos

Rumour has it that when Jimmy Saville was proposed as the face of the Inter-City 125 adverts there were concerns at British Rail. Trying to make a railway train look cool was seen as a step too far. History proved otherwise. Nowadays, the campaign might well have been modified, with the internet used and email … READ MORE »

Emailing granny

I was in Starbucks and on a table adjacent to what appeared to be a couple of grandmothers with their charges. I'd given up trying to write about free email templates as the noise was distracting. To make it worse there came the irritating buzz of a mobile phone. It was a cue for grandmother … READ MORE »

Consider your mobile audience

In the last three years I have gone from reading all my emails on desktop or laptop to perusing the majority first on a smartphone. Most importantly, I delete most emails on one as well. For email marketing to be effective we need to know who reads what, why and on which specific device. Smartphones, … READ MORE »

Making the most of your information

Bulk email marketing is all about information. The more you know about your subscribers the greater your return on investment. It might seem that 50% of your time is taken up by data acquisition and if so you should be worried because it should be nearer 60. The direct route is often the easiest so … READ MORE »

It’s not who you know

Advice that is aimed at those who have been in email marketing for some time can be less than useful for anyone just starting out. There is an assumption that companies will have data for their email marketing software to crunch away at but if your subscribers have only recently ticked the box some of … READ MORE »

Consensus disagreement

Whilst there are few absolutes in email marketing there are a number of subjects which tend to have a consensus. You, like so many of us, might well think that if everyone, including the most successful companies, agree then you would be a little bit silly to go your own way without reason. The accepted … READ MORE »

Keeping records

If I were to suggest that the most frequent question regarding email lists is what details to record, no one would assume I had been keeping records on what questions we had been asked. The statement is nothing more than a guess although based on experience. If money had been involved I would have been … READ MORE »

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