Tag: subscribers

Email newsletters – the bad news

If you are happy with the way your email marketing company is going but would like to increase the numbers on your email lists, what could be better than start a newsletter? It seems like a good idea. Why not give it a go? One reason to wait a bit might be that if you … READ MORE »

The Basic Offer

The offer in email marketing does not only mean the way you put products up for sale. Other goals can be the generation of leads to gain subscribers to your email list or to a newsletter. You could merely be collecting information from your subscribers or perhaps entrants to a prize draw. Whatever the purpose, … READ MORE »

Cheap email list building

The most expensive item in email marketing is the email list. From bought-in lists to website pages, your success rate often reflects the amount of time and money invested in the process. However, the group that gives the best return on investment is often overlooked. One difficulty with building email lists is that the person … READ MORE »

Email Marketing: Short, sweet subject lines

Everyone in email marketing says that readers scan the content. This goes for the Subject line in their inbox as well. Out of the ten or so words presented to them, those in your email lists will register just two or three. Whilst this might seem to be a real obstacle in your path it … READ MORE »

Email Marketing Campaign Essentials

There are a number of variables that have to be considered in any email marketing campaign. The email itself has to be designed, the offer costed and even the precise time you are going to send it is another decision. However these are secondary to the most important one of all: which of those on … READ MORE »

Email Marketing Research

You must discover what your competitors and others engaged in email marketing are doing. You will be pleased to know that there is no need for expensive and illegal industrial espionage. All you have to do is subscribe to a few email lists. Create a number of email addresses to keep specifically for research purposes. … READ MORE »

What is the point of statistics?

Email marketing software provides lots and lots of figures, all precise, and some with many columns to the right of the decimal point. You might be wondering if they have any function over just looking tremendously clever. If you are starting in the discipline of email marketing then for you some will have little relevance. … READ MORE »

Planning a new marketing campaign

The ultimate purpose of any email marketing campaign is to increase your profits. This simple statement belies the multitude of techniques available to us. It is a bit like chess: the aim is to call a checkmate. The only problem for players is that there is somebody against them and there is a multitude of … READ MORE »

Profiling subscribers

You should not always, if ever, go for the safe option in email marketing. It is a very crowded market and with the high street suffering and online sales taking up what little slack there is, it is probable that more and more companies will look to email marketing to see them through the current … READ MORE »

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