Tag: subscribers

Planning a new marketing campaign

The ultimate purpose of any email marketing campaign is to increase your profits. This simple statement belies the multitude of techniques available to us. It is a bit like chess: the aim is to call a checkmate. The only problem for players is that there is somebody against them and there is a multitude of … READ MORE »

Profiling subscribers

You should not always, if ever, go for the safe option in email marketing. It is a very crowded market and with the high street suffering and online sales taking up what little slack there is, it is probable that more and more companies will look to email marketing to see them through the current … READ MORE »

Releasing the full potential of your email lists

On any email list there will be those who respond regularly, those who are not quite as frequent and also a number who buy something on occasion. It is an unfortunate fact of email marketing that there will also be a number who fail to respond in any way. This last group, let us call … READ MORE »

How to respond to the GDP figures

There can be no doubt that the latest figures, not yet confirmed, of the GDP for the final quarter of 2010 do not make reassuring reading. Whether the drop of around 0.5% is right or not, the suggestion that the best we can hope for is no change comes as a bit of a shock. … READ MORE »

The basics of building an email list

The one essential in email marketing is an email list. Every part of your marketing strategy should in some way, either directly or indirectly, be designed to obtain more subscribers. Use every trick in the box to get every tick the box possible. There are some established basic principles of collecting that have stood the … READ MORE »

Email marketing options with the VAT increase

The VAT increase to 20% will cost you. That is the one certainty of 2011. However it will cost those engaged in email marketing less than high street shops, at least according to sales reports and predictions. Do not despair. With the right techniques you can increase your email lists and sales figures. It is … READ MORE »

Email marketing in the New Year

You are, no doubt, concerned what effects the government cutbacks and rise to 20% VAT will have on email marketing post Christmas. There will be the January sales of course, and according to all predictions the promise is that it should be a bonanza, but what about that first Tuesday in February? You are aware … READ MORE »

Multiple email lists

Despite what you might have been told, the one way to ensure mediocrity in email marketing is to have an email list. Instead, what you must go for is a number of email lists. Treating all subscribers the same is a basic error, one that will cost you. There is no argument against the unsubscribe … READ MORE »

Bullet points – the final checklist

There are few rules in email marketing and it is fair to say those following merely constitute advice, but ignore them at your peril. If you value your email list them at least consider them. Before you send your email into the harsh realities of the internet, go through your bullet points to see if … READ MORE »

Target setting in email marketing

One would assume that the SMART acronym for target setting is well enough known to not bear repeating. So do you go through all five stages each time? The answer is probably not. Why should you be different? The most difficult of the five for those engaged in email marketing is probably the R, variously … READ MORE »

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