Tag: Triggered Campaigns

Emotion vs. Logic in Email Marketing

Emotions sell. Logic justifies. In email marketing, few things are absolute. But one principle has stood the test of time, scrutiny, and A/B tests: people buy with emotion and justify with logic. Just think of next-day delivery. It's not always the cheapest option, but it feels right. That surge of "I need this now" beats the logical savings … READ MORE »

Triggered Emails Have Changed With Covid-19

Triggered emails, i.e. those sent when a specified occurrence occurs, are one of the mainstays of email marketing. Circumstances have changed due to the current pandemic response and we should consider extending the number of triggers in order to ensure we pick up every sale that is going. A classic example of a triggered email … READ MORE »

Advantages Of Autoresponders

There’s something deliciously subversive about autoresponders. Once set up, you can sit back and relax, at least until the returns come in. You will have time to concentrate on other aspects of email marketing. What could be wrong with that? In short, nothing. It’s difficult finding dependable detailed statistics for autoresponders other than they repay … READ MORE »

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