Tag: Automation

Now Is The Time To Review You Welcome Emails

It is, unfortunately, common in email marketing: something that is a strength of our craft often has a significant weakness as well. Nothing is perfect. Automation saves us time, gives a precise response to certain triggers, and we can make assumptions on what the response is likely to be. Take welcome emails. Let’s start with … READ MORE »

Triggered Emails Have Changed With Covid-19

Triggered emails, i.e. those sent when a specified occurrence occurs, are one of the mainstays of email marketing. Circumstances have changed due to the current pandemic response and we should consider extending the number of triggers in order to ensure we pick up every sale that is going. A classic example of a triggered email … READ MORE »

Use Follow-Up Emails To Connect With Leads

You don’t want to let a customer, potential or actual, out of your control as that way you’ve lost them. If they’ve contacted you, for whatever reason, you want to pull them in. It’s the only way for successful email marketing. All you need is a valid reason to send an email. You might have … READ MORE »

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