Tag: Unsubscribes

Does the Perfect Unsubscribe Page Exist?

An unsubscribe page may feel like the end of the journey with a subscriber, but it doesn't have to be a final goodbye. Handled correctly, it can leave a positive impression — and sometimes even open the door to future engagement. Why Your Unsubscribe Page Matters? Subscribers will leave. That's a given. But the way you … READ MORE »

What Should You Say on the Unsubscribe Page?

Let's face it — the unsubscribe page is the least-loved step in email marketing. Yet, every marketing email has to include an unsubscribe link. Not just because the law says so, but because it's part of respecting your subscribers' wishes. Ignore this, and you risk two big problems: legal trouble and your emails hitting the dreaded spam folder. Ouch. … READ MORE »

Misconceptions About Email Marketing

You know what gets a bad rap? Email marketing. Tell someone your work in email marketing and watch their face shift somewhere between confusion and mild judgment – like you just confessed to writing junk mail for fun. Why? Because despite its ROI-crushing performance, email marketing is still wildly misunderstood. And that's exactly why it's time … READ MORE »

The Dangers Of Rebranding

When reading an article on rebranding, one company’s name, well names really, came to mind right from the start. I was not surprised to later find a couple of paragraphs on it. That particular rebranding carries warnings for us in email marketing, as well as just about every other company with an online presence. I … READ MORE »

Don’t Abandon Trusted Methods

  That there are testing times ahead for everyone in email marketing is probably an understatement. ‘Probably’ is even a little doubtful as there’s no doubt we are all going to have to be at our sharpest in the weeks to come. At least it’ll be exciting. What we must not do is to abandon … READ MORE »

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