Email Analysis

Email marketing & the Titanic

It is a truism in email marketing that you should experiment, changing an aspect and then studying the returns from the email marketing software to see whether it gives a greater return on investment. It is another truism that you should not risk losing subscribers to your email lists. You should bear these two restrictions … READ MORE »

Safe Harbour: transferring data to the USA

Those in the EEA (European Union, plus Iceland, Liechtenstein and Norway) who wish to transfer personal data to the USA need to take extreme care. Many advisors suggest that, given the risks of contravening the EU legislation, it is opportune not to do so. What is clear is that you should not contemplate doing so … READ MORE »

A sensible law for email marketing

It is not often that one can accuse lawmakers of coming up with a bit of legislation that seems to attack a perceived problem without causing too much collateral damage but every now and again comes a law that confounds. Mind you, the title is not too reassuring: The Privacy and Electronic Communications Regulations, 2003, … READ MORE »

What’s in a name? Viral Marketing

They could have picked a better one than viral marketing. It’s enough to put anyone off. They are not that easy to describe so the best way to understand them is to examine a rather clever example. Go to www.reliefracer.com, although doing so when the boss is about to come in is not the best … READ MORE »

More Hanks than Python – Email Marketing tips

The holy grail of email marketing is an email list populated with people you can, to a certain extent, define. To this end the vast majority of your effort and planning must go towards three targets: getting people to opt in, retaining those who have opted in, and gaining as much useful data on them … READ MORE »

Campaign manager

It can be all too easy to get carried away with email marketing. It is so cheap to run that the temptation is to think that even if most of the effort gets no return then the outlay will be covered and a healthy ROI achieved. But the real cost of a poorly run email … READ MORE »

EMAIL MARKETING: Who do you think they are?

Happiness, at least as far as customer retention goes, is a database straining your RAM. The more you know, the more targeted your response. Whilst being aware that many cats like being petted, how much better to know which way they prefer being stroked. A well populated direct marketing email list will add value to … READ MORE »

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