Email Campaign Management

Pitching marketing emails to the right audience

An email is a sales pitch. Email marketing software compensates for the fact that the deal is not completed face to face. In essence the only difference between sales staff and digital sales is that one requires a signature on the dotted line whilst we want someone to click through. Your sales staff will have … READ MORE »

Tips for starting an email marketing campaign

With sophisticated bulk email services being available for such low prices, and support easy to access, one might be forgiven for thinking that all marketing emails would be equally effective. A little time perusing your competitors’ marketing emails will show this to be fantasy. The problem is that businesses new to the craft tend to … READ MORE »

Manage your email marketing lists

Many email marketers measure their success by the number of addresses in their email marketing lists. To a great extent this is true. The more names one has the greater the chances of the click-through and a purchase. Who could argue against that? In fact, quite a few people will. Managing your email marketing lists … READ MORE »

What to consider before changing email

Email templates provide a straightforward, easy and cost effective way of producing emails that will sell. However, there is every probability that you will be tempted to customise them and the odds are you will give into this temptation. Here are some points to take into consideration before doing so. The email templates will have … READ MORE »

Understanding data protection laws

One of the most significant restrictions on bulk email marketing is legislation. One of the most significant problems is that the words that are used are open to interpretation. The Data Protection Act (DPA) tells us that we must not keep personal data any longer than is necessary for the purposes for which it was … READ MORE »

Support email marketing with viral videos

Rumour has it that when Jimmy Saville was proposed as the face of the Inter-City 125 adverts there were concerns at British Rail. Trying to make a railway train look cool was seen as a step too far. History proved otherwise. Nowadays, the campaign might well have been modified, with the internet used and email … READ MORE »

Knowing what to measure email marketing

A newspaper headlined research which concluded that women were ‘more attentive’ as drivers than men. Anyone who has worked with email marketing would have ignored the sexist nature of the comment and wondered how on earth the authors of the report had worked out who was and who was not attentive. An essential skill in … READ MORE »

Emailing granny

I was in Starbucks and on a table adjacent to what appeared to be a couple of grandmothers with their charges. I'd given up trying to write about free email templates as the noise was distracting. To make it worse there came the irritating buzz of a mobile phone. It was a cue for grandmother … READ MORE »

Consider your mobile audience

In the last three years I have gone from reading all my emails on desktop or laptop to perusing the majority first on a smartphone. Most importantly, I delete most emails on one as well. For email marketing to be effective we need to know who reads what, why and on which specific device. Smartphones, … READ MORE »

Everyone loves the Olympics

It has been a difficult two weeks for those of us in email advertising. In any competition between a sport where we might gain a medal and calculating the data from campaign returns there is always going to be just the one winner. However if you looked more deeply into the Olympics there was much … READ MORE »

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