Email Marketing

Email Marketing Blog by Wizemail

ASA Crackdown On Social Influencers

I’m a strong supporter of using lots of other methods of advertising in email marketing campaigns. I would have suggested you had lots to gain and nothing to lose. It appears I might have been wrong in one aspect. The ASA has become frustrated by the lack of response by certain social influencers to warnings … READ MORE »

There Are No Shortcuts To Success

You, like the rest of us, will be continually monitoring the returns from your email marketing campaigns, looking for that tell-tale drop that you will have to address as quickly as possible. You might consider, as most of us do, going online. A Google search for ‘best email subject lines’ returns a first page replete … READ MORE »

How To Stop Emails Being Diverted To Spam

To the question, ‘Is email deliverability an exact science?’ the answer is No and No. If it was either exact or a science it would be possible to ensure that our marketing emails were not classed as spam. But it’s not, and we have to work within that limit. It means there is no definitive … READ MORE »

Ask Returning Staff For Feedback On Security

Thank goodness that’s over. We can now return to our normal working practices. With the end of the requirement to allow working from home, we can get our staff back under one roof and ensure that the data on subscribers to our email marketing lists are dealt with securely, without the fear of who might … READ MORE »

Visual Hierarchy In Your Marketing Emails

We recently briefly mentioned visual hierarchy in the design of emails and webpages. You might think that, as the creators of your free email marketing templates have taken the matter into consideration, you can safely ignore it and just drag and drop your copy and images. What could go wrong? There is a slight difficulty … READ MORE »

Feedback On Cookie Law Reform

For email marketing, repeated regulatory change is of concern. Change for no reason increases costs for no purpose. Many of us must have viewed the recent announcement of probable alterations to cookie law with trepidation, especially as the press release was phrased in imprecise terms. ‘Common-sense’ is often used to mean ‘without evidence’. The government … READ MORE »

Invest In Customer Retention

The best form of investment in email marketing is customer retention. I won’t bore you with the evidence for that simple statement as there is ample research available on the Internet. Accept it. My wife was recently subject of an emergency operation. I decided to maintain my normal diet if only to generate a feeling … READ MORE »

Make Your Marketing Emails Accessible

I, like 15% of adults, have impaired hearing. I didn’t do it the cool way, by clubbing all through my life, or playing the drums in a rock band. That wouldn’t be so bad. Before I was into email marketing, I used to fire guns, mainly in a range. Who’d have thought that might harm … READ MORE »

Does The Children’s Code Affect You?

The Children’s Code is the common name for the Age Appropriate Design Code (AADC), which is described as a data protection code of practice for online services, such as apps, online games, and web and social media sites, likely to be accessed by children. While it’s not specific to email marketing, if your company has … READ MORE »

Could New UK Data Regulations Upset The EU?

The news over the weekend of the recent bank holiday in England and Wales might have seemed exciting to anyone in email marketing, with the culture secretary, Oliver Dowden, calling for new data regulations based on “common sense, not box-ticking”. At last, the promise of a Brexit bonus after all. The announcement of the new … READ MORE »

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