Email Marketing

Email Marketing Blog by Wizemail

What is a Data Breach?

Everyone in email marketing should be finalising their procedures to ensure conformity with the requirements of the General Data Protection Regulations (GDPR). The fact that there is much that is common to the regulations it replaces is something to be wary of. The wording is similar, as one would expect given that it comes from … READ MORE »

Use the right word

We are told by just about every email marketing sage to reduce wordage. The mantra is that we must cut to the minimum, then cut some more but leave enough to keep the attention of the customer in order to sell goods. We must show how good the product is, why they must buy it … READ MORE »

Spin in email marketing

There’s a TV advert for an insurance company where clever use of the language doesn’t so much cover a negative as turn it into a positive. It would appear that the company refuses to pay out on 3% of claims. To someone wanting to insure their property, this might be worrying. On the other hand … READ MORE »

Problems with patches for security flaws

You will have read the recent reports of security flaws in Intel, AMD and ARM processors that could be exploited by hackers. Not the sort of news to reassure any company with email marketing lists. Full details can be found here, including comments by users. The ICO website explains the situation in less technical terms … READ MORE »

What’s on your website?

I haven’t always been in email marketing. I started out in the ad-setting department of a local weekly newspaper. The easier part of my job was to take rough notes from a client and convert it into copy. The harder part was to get the proofs accepted by my boss. Once, when unwisely voicing my … READ MORE »

Protecting your email marketing lists

You will have read the report published this year by the Google Project Zero team on vulnerabilities that, it appears, all modern computers are subject to. Email marketing, and any other business that is dependent on personal data, is under threat. The names given to these vulnerabilities, Meltdown and Spectre, are hardly reassuring. Given that … READ MORE »

Selling holes with email marketing

I’ve recently been considering buying a car. The sales man was friendly, shook hands with me, asked where I’d come from and that was just about the total of what he did that was not connected directly with selling the car. The same went for the woman who came to assess the cost of the … READ MORE »

Indirect uses of email

Email marketing isn’t all about selling. The vast majority is, of course, but not all. The most popular way of using such emails to reduce churn, the most common being the ‘just checking in’ kind. I think I should make one thing clear though; I’m no fan of such emails, mainly because they don’t work. … READ MORE »

What to do when they stop responding?

There is something really irritating about some not replying as expected. It harks back to when I was just beyond the pimply youth age. There’s the phone call that doesn’t come, despite protestations of a lovely evening and a promise to call you. Not much I ever did seemed to be an answer then and … READ MORE »

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