Email Marketing

Email Marketing Blog by Wizemail

From Classic Editor to EasyEditor

Please note: Classic Editor will be fully retired and no longer available from Wednesday 2nd March 2016. Summary You can now convert 'classic' campaigns to EasyEditor campaigns automatically. This will allow campaigns to be edited using EasyEditor, and not the older Classic Editor. Note: This is a beta service. Due to the variability and complexity … READ MORE »

EasyEditor Overview

In our EasyEditor, templates are made up of groups of building blocks. A building block can be text, an image, a combination of an image and text, etc. These blocks can be just dragged and dropped onto your template. The available building blocks are displayed in the Build area on the left-hand side of your … READ MORE »

Deliverability – avoiding the pitfalls

We have covered various methods of avoiding the bogeyman of email marketing: spam filters. Don’t stop reading when I say that no one can be definitive. Everyone, and that includes me, is guessing to an extent. Experience helps, but when it starts to become useful, they change the rules. We can deduce some of the … READ MORE »

Deliverability and reputation

We’ve already explained how poor list control and the inclusion of certain words can affect deliverability rates in any email marketing campaign but there are other, more obscure causes of diversion to the spam folder. Reputation is critical as once you have been classed as spam, any slight warning sign will be given much more … READ MORE »

Words, phrases & deliverability

We all know those words which we must not use in email marketing. They are the same as those that are not mentioned on websites for SEO reasons. So how many are there? We all know that gender is perfectly fine but its alternative is not. Then there’s the magic pill that will almost certainly … READ MORE »

The words that must not be spoken

Everyone knows that there are some words which, if included in a marketing email, will divert it to the spam folder. The problem for me is that search engine optimisation ensures I will not include any in an article destined to be published on a website. It might come as a surprise to be told … READ MORE »

Deliverability & your email marketing list

We've covered deliverability a number of time in the past, and for good reason. It is probably the most important aspect of email marketing. If it doesn't drop into an inbox, you have wasted your time. Not only that, you can gain a 'reputation' with the filtering agent and make it more likely that your … READ MORE »

Email marketing list and deliverability

It is quite obvious that if your email does not drop into the inbox of your customers, then all your effort, time and money is wasted. Your email marketing list is an important factor in avoiding a spam filter’s ire. Here are 5 factors which will lower the risk. 1/ Bought in lists There is … READ MORE »

Look after your email lists

A fine of £130,000 would, you might expect, generate enough sympathy to leave some to spare. The company suffering the fine was Pharmacy2U (PtU), the largest NHS-approved online UK pharmacy, following an investigation by the Daily Mail. The Information Commissioner’s Office could have gone up to £500,000 under S. 55 Data Protection Act and you … READ MORE »

Data protect – a warning

There is always something to learn from other people's success. You can discover why they did well, perhaps find a critical point where you might have formed a different plan. You now know what works. It is the same with the mistakes of others, even where their errors of judgement were clear. Pharmacy2U Ltd (PtU), … READ MORE »

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