Email Marketing

Email Marketing Blog by Wizemail

Cookie Legislation

Email marketing software depends to a certain extent on cookies, devices such as clear gifs which are included in marketing emails or dropped on web users' laptops, tablets, mobiles etc to access or store information on those devices. The information returned is a major factor in ensuring that marketing emails are tailored for individual subscribers. … READ MORE »

Recipient’s responses to an email

Email marketing software will allow you to fashion a marketing email that will stand the best chance of being read. Just trusting to luck is not good enough. The days of finding a few internal memos and a letter or two in your in tray are long gone. Most people have systems for dealing with … READ MORE »

Creating the email

The big fear of those new to email marketing seems to be the email itself. They feel that the creative process requires skills they do not posses and procedures they do not understand. The reality is somewhat different. There can be no argument: the design of the email is critical. It will have got past … READ MORE »

Subscriber value

You will probably have seen the suggestion of the $100 billion flotation of Facebook, their major asset being, it is assumed, their 800 million subscribers. Whilst you are looking at the returns from you email marketing software, working out which subjects are most important, spare a thought for those on the massively subscribed social network … READ MORE »

Email marketing & the Titanic

It is a truism in email marketing that you should experiment, changing an aspect and then studying the returns from the email marketing software to see whether it gives a greater return on investment. It is another truism that you should not risk losing subscribers to your email lists. You should bear these two restrictions … READ MORE »

Integration and blogs

An integrated campaign, using multiple media outlets, is a well established, and frequently proven via email marketing software, method of increasing return on investment. The rise in the use, range and number of social networking sites, as well as other internet based outlets, is the classic way of realising the full value of your email … READ MORE »

Getting the best from your open rates

The open rate returns from your email marketing software might have given your confidence a boost when you checked them against those from the previous campaign. The subtle changes you made to the Subject line were obviously a brilliant idea and all that remains is to tell your boss. However, you might be missing a … READ MORE »

New Year – new methods of email marketing

There is little argument against the balance between the product and price being the most important part of any email marketing campaign. Get that wrong and everything falls apart. Get it right and all you have to do is count the cash. The email marketing software returns from previous campaigns should be your guide. In … READ MORE »

The little difference in email marketing

Why do so many subscribers to email marketing lists go high street shopping despite the fact that they get much keener prices, a better selection, and be in comfortable surroundings without crowds if they shop online? You might well believe that price is the main reason why people shop via the internet, but the facts … READ MORE »

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