Tag: Advertising

Google’s Three Strikes And Out Policy

All email marketing companies probably use online advertising, and a big player in this is Google. Experience would support the suggestion that their pronouncement are best not taken literally. They make them in their own interests. That’s not a criticism as they are a business and, I’m told, a very successful one. However, you might … READ MORE »

Awareness – the start of the email marketing funnel

Making yourself apparent to your target audience has always been the difficult aspect of email marketing. No matter how good your offers are, if your customers are not aware of them, they won’t sell.  The more blanket forms of advertising, such as TV and other types of what we might call scatter-gun methods, have been … READ MORE »

Four ways to ensure that you are trustworthy

The trade journals, as well as mainstream news media, have frequent reports on how advertising doesn’t work, and how people believe they are unaffected by it. Both are fantasy, as you will prove. Email marketing is advertising, simple and, hopefully, pure. It works, or else you would not sell.  Facebook adverts, we are told time … READ MORE »

Everything is advertising

99% of millennials, most of whom have an iphone or ipad, reckon that advertising has no effect on them. Anyone in email marketing can see the non sequitur. You will probably want to know the names of the 99%. They are not so much your target audience as have targets on them.  That they are … READ MORE »

Advertise for free and gain subscribers

One of the requirements of email marketing is to give things away. It is the single most effective tool for gaining subscribers to an email marketing list. It’s refreshing to know that there are lots of free ways for us to access advertising to increase our return on investment. There are methods that you are, … READ MORE »

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