email campaign management | WizEmail

Email Marketing: An Obscure Headline

You didn’t mess with my paternal grandmother, whether you were a council official or the English language, both of which she would bully. I remember the agony of having to keep a straight face when she, after examining the monthly medical pension, ostensibly sent to my grandfather, said that we would have to: ‘bend over … READ MORE »

Campaign manager

It can be all too easy to get carried away with email marketing. It is so cheap to run that the temptation is to think that even if most of the effort gets no return then the outlay will be covered and a healthy ROI achieved. But the real cost of a poorly run email … READ MORE »

Email Marketing: One Sale is not enough

If someone asks you the way to the high street do you give them directions or suggest that Acacia Avenue is nearer? It is hard not to be prescriptive when something seems self-evident. But let me give it a go. It can be useful to use information you have on a customer or email prospect … READ MORE »

Redefinement: Do your customers love you?

The problem with rules is that they regulate. Cars mostly look the same nowadays not (only?) because coachwork designers have lost the art, but because constraining factors, such as the construction and use regulations, crash testing and the straightjacket of the laws of physics, especially as they apply to aerodynamics and limit their options. It … READ MORE »

Email Marketing – Avoiding the Spam Filters

Below are 5 items to avoid when writing the content of your email newsletter. Avoiding these things can help you to avoid the trappings of Spam Filters and reach more of your potential customers. Using Capitals for whole words or lines of text Really large fonts or italics Forms Poor Punctuations or the dreaded repeated punctuation … READ MORE »

8 Top Tips: Avoid Spam Filters, increase opens

Here are some general tips for your bulk emails which will help you to ensure your email newsletter gets through to as many people as possible and doesn’t get caught in Spam Filters. Fully Spell Check all text before sending Make sure there is a mix of text and images on your newsletter and not … READ MORE »

Email Marketing

Tag: email campaign management