Tag: email lists

Manage negative reviews

Reviews are used by everyone, including those on your email marketing lists, to assess if a product is worth buying. In order to ensure customers are not put off you need to have a process to manage negative reviews. Ensure the reviews are read critically by someone aware of your policy. That means the good, … READ MORE »

Privacy by Design, the new essential

If you retain email marketing lists the General Data Protection Regulations will have a substantial impact on the way you do business. Whilst the two years until implementation is comforting, what must be accepted is that planning needs to start now. One of the key tools in this process is Privacy by Design. I’m unable … READ MORE »

Email marketing initiatives

A few months ago we covered an offer that was for unidentified items with variations of money off. Subscribers were told that there was 25, 50 or 60% off the price of the last offer and they had to choose which to go for. The company have run a few campaigns over the last couple … READ MORE »

Pricing in email marketing

I subscribe to the email marketing list of one company not because I want to buy products from them but that they show a willingness to try new ideas. I have included a number of them on these pages and here comes another. They mess about with their pricing. None of their strategies are unique … READ MORE »

Relationship building in email marketing

There are many advantages to forming a relationship with those on your email marketing list but it can be difficult to break through the barrier of seller/buyer. Yet you know what to do to become closer to your customers as you do it in your work and social life every day. You try to be … READ MORE »

Making friends with your email marketing list

Building positive relationships with your customers is as important as making friends socially, and the skills are more or less the same go to this site. In the same way that friends will look forward to your correspondence, your customers will readily open your marketing emails. Here are some pointers: 1/ Smile My gran was … READ MORE »

The impossible dream for email marketing?

Many suggested that a replacement for the defunct Safe Harbour would require major changes in the ethos of the USA security services and so was unlikely to come to fruition. The short deadline given to the committee tasked with producing its replacement merely exacerbated the problems. But to defy the nay-sayers, we have the proposed … READ MORE »

Email marketing has just lost its enabler

There are many claimants to various aspects of the Internet. What most agree on though is that it is the product of many contributors, each initiative depending on previous ones, and so on. Every now and again there was a substantial change that moved the Internet forward massively, and Ray Tomlinson, who died on 5 … READ MORE »

Designing a marketing email – the vital questions

It can be difficult to approach each email marketing campaign with a fresh mind and a degree of originality when it is the third one of the year. Here are some questions you can ask yourself to make things easier. 1/ What excites this person? People generally buy on emotion. The trick is knowing which … READ MORE »

Creative email marketing

There is no fundamental difference between face to face selling and a marketing email. Sure, there is clever technology, email marketing templates and quick returns, but the basics are identical. It irritates me when I ‘fall for’ sales techniques in showrooms, but I comfort myself with the thought that I have that in common with … READ MORE »

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