Tag: email lists

Know who you have

You do not want just anyone on your email lists. Email marketing should be targeted to get the best from them and the only way to do this is to know specifics of your subscribers. A long list of personal questions at the sign up stage is a way of putting most off so you … READ MORE »

Offline collection of addresses for email marketing

Any offline communication with the customer, such as the paperwork attendant on delivery of an item, order form, invoice or correspondence, should be seen as an opportunity to point the respondent in the way of your website. One method of encouraging customers who might otherwise be reluctant to visit your website might be pointing out … READ MORE »

Online collection of addresses for email marketing

The most obvious method is via the company website. Indeed for B2B, opting in for email marketing should be one of the main aims of the site and only slightly less for a customers based one. Even a simple sales-base site should be seen as a permanent source of addresses for email marketing. Incentives should … READ MORE »

Capture Email Addresses

A worthwhile house email list is the one prerequisite of any email campaign. But worthwhile does not mean big but specific. In compiling your email addresses you should target those you want and go after them, rather than passively waiting for them to contact you. This requires careful planning and dedicated execution. Your plan should … READ MORE »

Data controller and the email marketer

Data Controllers are defined by their responsibility, not by their job title. If a person makes certain decisions with regards to data then they are de facto Data Controllers regardless of job title. It should be understood that the Data Controller is the person responsible for how the personal data is processed. If this authority … READ MORE »

A sensible law for email marketing

It is not often that one can accuse lawmakers of coming up with a bit of legislation that seems to attack a perceived problem without causing too much collateral damage but every now and again comes a law that confounds. Mind you, the title is not too reassuring: The Privacy and Electronic Communications Regulations, 2003, … READ MORE »

More Hanks than Python – Email Marketing tips

The holy grail of email marketing is an email list populated with people you can, to a certain extent, define. To this end the vast majority of your effort and planning must go towards three targets: getting people to opt in, retaining those who have opted in, and gaining as much useful data on them … READ MORE »

Client compliants

The biggest risk to retaining customers on your database is when you send them email marketing. Up until then it is safe to assume that they are quite content with their relationship with you. But as soon as the email drops into an inbox the threats to your database mount. There is ample evidence that … READ MORE »

New email subscriber? What next?

After all the excitement of entering a new email address in your database you should take a deep breath. You need to calm down as your work has only just begun. You now have to realise the potential of that new customer. My experience is that when signing up for newsletters and email marketing the … READ MORE »

Data Controller

You might wonder, when you are offered the role of data controller, whom you have upset. However, the role is a vitally important one not only to ensure compliance with the requirements of The Data Protection Act 1998 (The DPA)) but to foster trust between customers and those who use email marketing. Section 1.(1) of … READ MORE »

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