Tag: Email Marketing Software

Knowing the weaknesses of others

Have you ever had that feeling when reading the latest ‘in-depth’ report on email marketing that ‘I knew that already’? Some conclusions would have been remarkable only if they’d said anything different. Yet even the expected results can make you exasperated. A recent report stated that fewer than 50% of companies segmented their email marketing … READ MORE »

Making a marketing email accessible

I am partially deaf. It doesn’t require any particularly special treatment with regards to email marketing but when I’m buying at a counter I can experience difficulties. Those companies which invest in special facilities for those with hearing problems generate gratitude and a lot of loyalty. It is probable that many of those on your … READ MORE »

What do subscribers know about data?

Which?, the consumer magazine, has produced a report, the title of which, Control, Alt or Delete fails to explain its subject. The sub-heading, The Future of Consumer Data, is a little more enlightening. The full report, available to download here, rewards careful reading.  The very useful executive summary starts with: “Digitisation is remodelling consumer markets, … READ MORE »

Responding to GDPR requests for personal data

If you have email marketing lists it's likely that you will receive requests from subscribers for details of the personal data you hold. You might already have had some from those who, inspired by the saturation publicity that the GDPR has generated, just want to be first in their group to do so. We recommended some … READ MORE »

Limiting the demand for personal data you hold

Email marketing depends on personal data and therefore the GDPR increases our obligations. It is no longer enough to follow the rules and regulations. Now others can make demands of us. No one knows by how this will increase our workload, only that it most certainly will. You cannot avoid many of the costs, such … READ MORE »

Problems with email marketing solved

The GDPR is a reasonable bit of legislation if looked at from the point of view of someone on your email marketing list. They have reassurances and more rights. It is ironic, at a time of increased oversight, that after the debacle of Cambridge Analytica and Facebook, the latter a household name, there seems to … READ MORE »

Pick words for an email marketing campaign

Words are powerful, or so it says in a TV advert for a newspaper. They should be picked with . . . well, there’s the point of the advert. They put a series of words which are synonyms and decide on the most appropriate. This is what you should be doing in every email marketing … READ MORE »

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