Tag: Email Marketing Software

User experience in email marketing

It has been said many times, and often on here, that email marketing is just the same as what we called selling. The same techniques that proved successful in the ‘old days’ can be used just as effectively now despite email marketing lists giving us so much more information. You can see such processes in … READ MORE »

Believing in your price

The rush to the lowest possible price benefits no company. You need to work to a business plan that gives you a fair return, allows you to invest and to improve. There are companies that are in it for the short term and these can eat into your profits. I'm telling you nothing new of … READ MORE »

Improving user experience & email marketing

For a change, I’ll answer the question set by the title in the first paragraph: it will increase profits. There is much research available on the subject and the conclusions only disagree by how much improving user experience will benefit a company selling online. They all agree it is an essential. It sounds like something … READ MORE »

Email marketing price wars

It is your worst nightmare. You’ve priced everything from planning to delivery, picked a price that is competitive but which still returns a reasonable profit, perhaps a little above your baseline to allow for ‘specials’, and your email marketing campaign is about to go live when you are undercut by a similar item from your … READ MORE »

The path to clear English

Email marketing design is all about communication. The more of your message you get over and the quicker you do it, the better. This is accepted by the gov.uk website where you can tax your car and obtain information about government requirements and systems. Whether as a brand awareness campaign or, as they suggest, a … READ MORE »

Design content for your subscribers

The Gov.uk site, https://www.gov.uk/, which provides government guidance and services, such as vehicle tax payment, has succeeded in what is probably one of its main intents by saying that it will phase out Latin abbreviations, such as eg, ie, etc, et al (sorry. Too tempting to resist.) It created a small furore in the press, … READ MORE »

Keeping your email marketing lists safe

Given the recent developments with regards to the Brexit, the report by the House of Commons Culture, Media and Sport Committee on Cyber Security: Protection of Personal Data Online (PPDO) might have slipped under your radar. Thankfully, it is a concise report, despite its 17 recommendations. We won’t go through them all here but will … READ MORE »

The fall-out from TalkTalk’s hack

As exciting titles go, House of Commons Culture, Media and Sport Committee Cyber Security: Protection of Personal Data Online Report (PPDO) is not one of the snappiest. We’ll stick with (PPDO). What with Brexit concerns, it might well have passed you by. Yet it deals with a significant threat to those who store personal data, … READ MORE »

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