Tag: Email Marketing Software

Websites and email marketing design

I no longer have annual updates of my websites. Or should I say 15 monthly updates? I learned from email marketing that for best results, modifications should be evidence led and continuous. One major, if unexpected, benefit to this is that, taken over three or four years, the new system is considerably cheaper. Not only … READ MORE »

The law on using testimonials in email marketing

In a recent article we described just how effective testimonials can be. All is not sweetness and light as there are legal restrictions as to what you can and cannot do. They are easy enough to comply with, as long as you know what they are. Here is a non-exclusive list: 1/ Make sure they … READ MORE »

6 things to avoid when using testimonials

There’s nothing more exciting than reading an effusive review of your product. The thought goes through you mind that a phrase in it would make a great heading for your next email marketing campaign. Further, someone named comparing it to your benefit with sliced bread is gold. But beware. The use of endorsements is restricted … READ MORE »

The golden touch for email marketing

Statistics are the lifeblood of email marketing and we all know they prove beyond dispute. In some circumstances, the evidence is so overwhelming there is no need for percentages. With customer reviews, you just know that they are the best thing for increasing your profits.  Not convinced, then consider The Martian Kindle book. It was … READ MORE »

The 12 vital steps for email marketing

The Information Commissioner’s Office (ICO) has issued a 12-point checklist in order to ensure compliance with the General Data Protection Regulation (GDPR). Whilst the earliest the GDPR will become law is 2018, the ICO points out that you need to consider what changes you will need to make now. The steps are: 1/ Awareness, 2/ … READ MORE »

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