Tag: Email Marketing Software

Protecting your email marketing lists

Gloucester City Council (the Council) was hacked by, it is reported, Anonymous. It was fined by the ICO a not inconsiderable £100,000. This seems a bit like blaming a victim. Such a fine would be enough to cripple many companies. However, it is not quite as simple as it first appeares. The Data Protection Act … READ MORE »

Email marketing lists & Ransomware

You might have seen in newspapers or perhaps trade magazines that ransomware is an increasing problem that threatens every company. For once the alarm is not hyped. It is something that only the foolish would ignore. Part of the reason for the recent press coverage is that the ICO has recently published a blog and … READ MORE »

Being held to ransom

Email marketing is particularly vulnerable to ransomware attacks and, to make matters worse, it is one of the few IT problems where tabloid journalism has got the fear factor just about right. It is scary. The process behind ransomware is simple enough. A bit of software encrypts files on local and often networked computers. The … READ MORE »

Email marketing and the Google fine

Any company with an internet presence depends to a greater or lesser extent on search engine results and for the EU, this means Google Search. It dominates Europe. This means, of course, that email marketing companies will suffer if its systems aren’t fair.  Google has a monopoly position under the legal definition. There are other … READ MORE »

SEO and email copywriting

You see it far too often. The copy that is in the marketing email is the same as that on the landing page. Whilst I know that consistency is reassuring for customers, these companies are missing a trick. Email marketing is a precise craft. Everything, from the From line to the last, short, paragraph must … READ MORE »

The Google fine & email marketing

 The EU’s decision to take on Alphabet’s Google Search (Google) was always going to be viewed differently depending on which side of the Atlantic you were. When the US Federal Trade Commission declined to take steps against Google the EU took action.   The fine looks eye-watering; €2.4 billion (£2.1bn) is getting on for twice … READ MORE »

The election result and email marketing

Last week’s election result surprised many, not least Theresa May. We will ignore the machinations of party politics and the problems with forming a coalition and concentrate on what its likely effect will be on email marketing. Let’s start by saying there is no consensus. A few minutes rustling through newspapers and online will reveal … READ MORE »

How to word surveys

The one way to ensure an email survey is abandoned is to be thoughtless in your choice of language. Your returns from email marketing campaigns will help you to ensure the questions do not patronise or confuse the subject, and a little care will negate the chances of being ambiguous. To put it another way, … READ MORE »

How to write a survey

Police officers have courses on how to make a suspect or agitated person compliant. Much of it comes down to distance and gestures but a significant factor is what they should say. One point covered is that a simple word or phrase in the wrong place can cause the situation to deteriorate. They’ve got got … READ MORE »

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