Tag: email marketing

What is the point of statistics?

Email marketing software provides lots and lots of figures, all precise, and some with many columns to the right of the decimal point. You might be wondering if they have any function over just looking tremendously clever. If you are starting in the discipline of email marketing then for you some will have little relevance. … READ MORE »

Planning a new marketing campaign

The ultimate purpose of any email marketing campaign is to increase your profits. This simple statement belies the multitude of techniques available to us. It is a bit like chess: the aim is to call a checkmate. The only problem for players is that there is somebody against them and there is a multitude of … READ MORE »

Profiling subscribers

You should not always, if ever, go for the safe option in email marketing. It is a very crowded market and with the high street suffering and online sales taking up what little slack there is, it is probable that more and more companies will look to email marketing to see them through the current … READ MORE »

Releasing the full potential of your email lists

On any email list there will be those who respond regularly, those who are not quite as frequent and also a number who buy something on occasion. It is an unfortunate fact of email marketing that there will also be a number who fail to respond in any way. This last group, let us call … READ MORE »

Fitting the Offer to the Market

In these straightened times it is probable that you are considering what offer might tempt those on your email lists. If the times change then should your method of email marketing follow suit? For many companies the answer would appear to be: Yes. There seems to be a preponderance of VAT-themed offers coming into inboxes … READ MORE »

How to respond to the GDP figures

There can be no doubt that the latest figures, not yet confirmed, of the GDP for the final quarter of 2010 do not make reassuring reading. Whether the drop of around 0.5% is right or not, the suggestion that the best we can hope for is no change comes as a bit of a shock. … READ MORE »

Canadian anti-spam legislation

The Canadian Fighting Internet and Wireless Spam Act (the Act) creates new offences when sending commercial email in to and out from Canada. FISA, as it is known, is an example of the sort of restrictions email marketing might be facing in years to come. The act creates a new definition: commercial electronic messages (CEM) … READ MORE »

The basics of building an email list

The one essential in email marketing is an email list. Every part of your marketing strategy should in some way, either directly or indirectly, be designed to obtain more subscribers. Use every trick in the box to get every tick the box possible. There are some established basic principles of collecting that have stood the … READ MORE »

Email marketing options with the VAT increase

The VAT increase to 20% will cost you. That is the one certainty of 2011. However it will cost those engaged in email marketing less than high street shops, at least according to sales reports and predictions. Do not despair. With the right techniques you can increase your email lists and sales figures. It is … READ MORE »

Email marketing’s favourite customer

It can be a difficult decision as to what to do with your customers who only occasionally buy products but when they do they buy big. Email marketing is all about identifying opportunities but the one thing you are told time and again is to look after your emails lists. It is a balancing act, … READ MORE »

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