Tag: email marketing

Email Marketing: One Sale is not enough

If someone asks you the way to the high street do you give them directions or suggest that Acacia Avenue is nearer? It is hard not to be prescriptive when something seems self-evident. But let me give it a go. It can be useful to use information you have on a customer or email prospect … READ MORE »

Redefinement: Do your customers love you?

The problem with rules is that they regulate. Cars mostly look the same nowadays not (only?) because coachwork designers have lost the art, but because constraining factors, such as the construction and use regulations, crash testing and the straightjacket of the laws of physics, especially as they apply to aerodynamics and limit their options. It … READ MORE »

Data Controller

You might wonder, when you are offered the role of data controller, whom you have upset. However, the role is a vitally important one not only to ensure compliance with the requirements of The Data Protection Act 1998 (The DPA)) but to foster trust between customers and those who use email marketing. Section 1.(1) of … READ MORE »

Email Marketing – Avoiding the Spam Filters

Below are 5 items to avoid when writing the content of your email newsletter. Avoiding these things can help you to avoid the trappings of Spam Filters and reach more of your potential customers. Using Capitals for whole words or lines of text Really large fonts or italics Forms Poor Punctuations or the dreaded repeated punctuation … READ MORE »

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