Tag: segmentation

Direct Subscribers To Your CTA

Let’s make one thing clear: nothing in email marketing is definitive and the best you can hope for in the way of guidance are ideas to test. You probably know that anyway, but it bears repeating. You are unique. The next thing to make clear is what a Call To Action is. It’s nothing more … READ MORE »

Optimum Number Of Words For A Landing Page

It's a question that is often asked. Should there be as few as were on the marketing email or is now the time to try and convince by overwhelming the subscriber with facts? The answer is simple enough. As in most things to do with email marketing, there is no optimum; it depends. I've recently received … READ MORE »

What To Include In End Of Lockdown Email

If you have an inbox, it will come as no shock when I tell you that mine is creaking under the weight of Covid-19 related emails. I don’t want or need to be asked ‘How are you?’ any more. I can understand that companies want to appear as if they are concerned, or doing their … READ MORE »

Email marketing and the rise of veganism

The first thing to do is not panic. The figures suggest that just 3% of the adult population is vegan. However, the numbers are increasing, and you should monitor how they change. Tesco’s own brand of vegan foods, rather oddly named Wicked Kitchen, has been going for over a year. It proudly states on its … READ MORE »

Tips For Targeting Age Demographics

I subscribe to dozens of email marketing lists for research purposes, and have done for some years. One thing that still surprises me is that, as far as content goes, I’m largely ignored at best. You see, I’m over 55 years of age. It seems very odd as, for the first time in my life, … READ MORE »

Targeting your campaign using age alone

I have a neighbour who is 67. He’s grey-haired, a bit overweight and is often seen pushing his youngest grandchild around in a wheelchair. This year he will drive in a motor race for the first time. He says that he’s not your typical grandad, but then, no one is. We use many ways to … READ MORE »

Don’t cheat those on your email list

There are a number of regulations which limit what advertisers can promise or even suggest in an advert. In general, they are an aid to anyone selling via email marketing as customers will feel reassured, if only to a certain extent. You have the ability to reinforce this impression and ensure that they believe what … READ MORE »

The best way to use video in email marketing

It will probably come as no surprise to you that video is making great inroads in email marketing. It was the latest thing a couple of years ago and to a certain extent still is. It’s not always a good idea to just jump on a bandwagon, but now it has become established, you might … READ MORE »

How to get the best from stock images

The problem with a graphics art degree is that you have a lot of encumbrances to overcome in order to give good advice. Take images. When used in email marketing the need is not for graphic excellence, but to capture the attention of a reader for just enough time to make them read on. With … READ MORE »

The psychology of colour use in email design

The magic of colour is that you do not know how another person sees it. You can’t even describe a colour without reference to itself. Yet you need to crack colour psychology as, according to research, for those viewing a marketing email, 62% to a remarkable, stunning in fact, 90% of viewers make subconscious decisions … READ MORE »

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