Tag: segmentation

Targeting your campaign using age alone

I have a neighbour who is 67. He’s grey-haired, a bit overweight and is often seen pushing his youngest grandchild around in a wheelchair. This year he will drive in a motor race for the first time. He says that he’s not your typical grandad, but then, no one is. We use many ways to … READ MORE »

Don’t cheat those on your email list

There are a number of regulations which limit what advertisers can promise or even suggest in an advert. In general, they are an aid to anyone selling via email marketing as customers will feel reassured, if only to a certain extent. You have the ability to reinforce this impression and ensure that they believe what … READ MORE »

The best way to use video in email marketing

It will probably come as no surprise to you that video is making great inroads in email marketing. It was the latest thing a couple of years ago and to a certain extent still is. It’s not always a good idea to just jump on a bandwagon, but now it has become established, you might … READ MORE »

How to get the best from stock images

The problem with a graphics art degree is that you have a lot of encumbrances to overcome in order to give good advice. Take images. When used in email marketing the need is not for graphic excellence, but to capture the attention of a reader for just enough time to make them read on. With … READ MORE »

The psychology of colour use in email design

The magic of colour is that you do not know how another person sees it. You can’t even describe a colour without reference to itself. Yet you need to crack colour psychology as, according to research, for those viewing a marketing email, 62% to a remarkable, stunning in fact, 90% of viewers make subconscious decisions … READ MORE »

Segment lists using subscriber lifestyle

Everyone has their preferred method of segmenting email marketing lists, be it age, location, purchasing history or [put your favoured way here]. How about trying a more sophisticated method, one that often gives a better ROI. The evidence strongly suggests that splitting email marketing lists according to the lifecycle of subscribers is one of the … READ MORE »

How to gather information on subscribers

Just think what you could do if the amount of information you have on your friends is replicated in the data you have on the subscribers to your email marketing list. Those who are close to you might have told you their likes, but you gained most of the information watching them. The details we … READ MORE »

Generating metrics for segmentation

We all could do with more metrics for segmentation in email marketing campaigns. You might well feel frustrated at the rate at which the information comes to you. However, there are ways to encourage subscribers to give you more information. There are, I am informed, two types of people who buy software: those who consider what … READ MORE »

Segmenting email marketing lists: the basics

It is the one thing that unites us all; all of us who are successful that is. If you don’t segment your email marketing lists you are condemning yourself to lower returns on your investment. One of the most frequently asked questions is how to go about it and, like much in email marketing, the answer … READ MORE »

Segment your email marketing lists differently

It is all too easy to use the same old metrics when segmenting your email marketing lists. After all, the way you slice them has worked in the past, and you are testing them all the time. They obviously work but the question to ask yourself is whether they could be better. Many of the … READ MORE »

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