Tag: Split Test

Cross-Selling To Increase Sales

  I am not a massive supporter of jargon terms, especially in email marketing where there are all sorts of methods one can use to increase sale volume and/or value. Anyone new to our craft should not have to refer to a business dictionary in anyhow-to article. Keep it simple. Most revolutionary techniques can be … READ MORE »

Are Your Email Marketing Returns Falling

Many of us must feel we’ve become experts at noticing when performance has, for no apparent reason, dropped off. We’ve all struggled with such problems all our email marketing life. All of a sudden the percentages are lower, ROI is down and no matter how closely you study the circumstances, you can’t fathom why. One … READ MORE »

Percentage Reduction or Price Reduction?

According to a television news programme, one of the major high street retailers is considering doing away with percentages when referring to reductions in pricing. It was not over the whole range; just about 50%. A quick perusal of their website shows that they haven’t yet entered wholeheartedly into a review of their price reductions. … READ MORE »

Generating metrics for segmentation

We all could do with more metrics for segmentation in email marketing campaigns. You might well feel frustrated at the rate at which the information comes to you. However, there are ways to encourage subscribers to give you more information. There are, I am informed, two types of people who buy software: those who consider what … READ MORE »

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