Tag: Split Testing

Split Testing Should Be Reductive Not Binary

One of the few benefits of lockdown is that every week my family enjoys what amounts to an online get-together where we catch up on what’s happened to the various members. We also play together, despite restrictions. One popular party game is what we call 20 Questions, although it probably has any number of other … READ MORE »

What Covid19 Has Brought To Email Marketing

The most successful email marketing companies in the months, and possibly years, to come will be those which are able to respond to how their subscribers have changed in the post Covid-19 world. You might well be wondering how to plan for something so unpredictable. Read a dozen forecasts on what the new norm will … READ MORE »

Have Responses Changed In The Recession

There seems to be a general consensus that the current recession will continue even after the Covid-19 restrictions have been lifted, although an agreement between all experts does not necessarily mean it will happen. It follows that there will be a certain reluctance to spend. Email marketing is likely to be hit less hard than … READ MORE »

Emotional Response From Landing Page Image

The suggestion is that our brain processes images many times, many thousands of times, faster than copy. So let’s concentrate on landing page images. Your marketing email has made your subscriber aware that you have a solution to a problem they may or may not have been aware that they had. They’ve clicked through to … READ MORE »

Confused By The Data Returns During Lockdown

Many things have changed over the past few weeks. It has caused significant problems across swathes of this country’s business life, so it seems a bit selfish to complain of difficulties with data returns. They require management though. Experimenting with sending times has become one of the stalwarts of split testing in an email marketing … READ MORE »

Let Your Customers Tell You What They Think

Are online feedback forms worth all the effort? After all, only a small percentage of your customers will be bothered to complete it. That’s a lot of anticipation to get a few desultory dribs and drabs returned.  The answer is ‘Yes’, but only if you accept that you are unlikely to be overwhelmed by responses, … READ MORE »

Why Should You Use Customer Feedback Forms

It’s a valid question. You have lots of objective data on the subscribers to your email marketing list, and it increases every campaign. What on Earth could the value be in a subjective response? One of the many reasons given in support of feedback forms is that they give a way of improving customer satisfaction. … READ MORE »

Using Humour In An Email Marketing Campaign

The film Gattaca had four letters, ATGC, highlighted on posters and the title sequence. I found it graphically jarring. I was told later, by a rather smug IT-type, the letters were, pause for a little titter, the initials of the building four blocks of DNA, and the design was rather ‘clever’. It seemed I was … READ MORE »

The Inherent Danger Of Using Simple Targets

There’s a lot to be said for targets. With a clear goal, a team will have a focus they can concentrate on. There’s little doubt that having targets gives good results. After all, if your target is to increase open rates by 15% and you hit it, or even go slightly above it, you’ve made … READ MORE »

The Most Effective Way To Use Split Testing

You will have been told that you should test everything you do, and then test again. An email marketing campaign that doesn’t include a split test somewhere in it is a waste. You’ll never get that opportunity again. Split testing is a simple system of problem solving. You identify something that is of concern, for … READ MORE »

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