Tag: Subscriber

Emotional Response From Landing Page Image

The suggestion is that our brain processes images many times, many thousands of times, faster than copy. So let’s concentrate on landing page images. Your marketing email has made your subscriber aware that you have a solution to a problem they may or may not have been aware that they had. They’ve clicked through to … READ MORE »

Why Should You Send Follow-Up Emails

For once there’s a simple and easily understood suggestion for email marketing; you should send follow-up emails as often as possible. There it is, nice and clear. There are some caveats of course, but these are minor and rather obvious.  The only prerequisite is that there must have been some kind of contact between you … READ MORE »

Targeting your campaign using age alone

I have a neighbour who is 67. He’s grey-haired, a bit overweight and is often seen pushing his youngest grandchild around in a wheelchair. This year he will drive in a motor race for the first time. He says that he’s not your typical grandad, but then, no one is. We use many ways to … READ MORE »

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